Meineke, Costa Sunglasses, Essilor, and Domino’s Pizza to Hone in on Customer Experience Insights at Loyalty360's Engagement & Experience Expo

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Major Brands Announced to Present Sessions on Customer Experience Insights and Innovative Initiatives

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We are thrilled to welcome our speakers as they share their cutting-edge findings and insights with attendees at our Engagement & Experience Expo.

Meineke, Costa Sunglasses, Essilor, and Domino’s Pizza are slated to present amazing sessions at the 5th annual Engagement & Experience Expo, presented by Loyalty360 – The Loyalty Marketers’ Association, which is set for Nov. 9-11 in Dallas, Texas at the Hilton Dallas Lincoln Center.

Loyalty360 is excited to announce three fascinating sessions taking place at the Engagement & Experience Expo.

In a session titled, “Delivering High Performance, Personalized Brand Experiences to Customers,” Artemio Garza, Chief Marketing Officer, Meineke, will talk about how Meineke has become a household name in an industry saturated with immense competition and commoditized services, by understanding its customers and deploying personalized communications.

This session will review how Meineke leverages Consumer Management technology to deliver personalized engagements and enhanced experiences focused on motivating desired customer behaviors.

Al Perkinson, VP of Marketing for Costa Sunglasses, and Diana Helfinstine, Vice President of Customer Experience, for Essilor will present another fascinating session about ways they have partnered to develop superior customer experience strategies within their organizations through a true community-centric mindset. The session titled, “The Lens of CX-An Optical Perspective on Building Communities and Customer Experience from the Ground Floor,” will be presented as a business case study, providing a blueprint for launching a CX program, and sharing lessons learned along the way.

Join Dennis Maloney, Domino’s Chief Digital Officer, for a compelling session titled, “How Domino’s Uses Digital to Take a Big Slice Out of the U.S. Pizza Industry.” Domino’s U.S. retail sales have grown 33% in a pizza industry that has seen little to no growth for more than five years. Not by coincidence, digital orders at Domino’s accounted for 50% of its total sales at the end of 2014, helping make Domino’s a digital success story. This session will examine how the company’s investments in digital technology, customer intelligence, and the complete customer experience continue to help it grow and thrive in the hyper-competitive U.S. QSR pizza market.

These sessions provide an exciting opportunity for marketers as industry thought leaders share their invaluable expertise in an interactive setting.

“We are thrilled to welcome our speakers as they share their cutting-edge findings and insights with attendees at our Engagement & Experience Expo,” shared Mark Johnson, CEO and CMO of Loyalty360.

Title sponsors of the Engagement & Experience Expo include: Ansira, Brierley+Partners, Clutch, Kentico, Lenati, and Stellar Loyalty.

The Engagement & Experience Expo will also feature the release of white papers and case studies from several event sponsors, along with winners of the 2015 Loyalty360 CX Awards and the presentation of the 2015 CX Landscape.

Through a robust slate of best-in-class speakers and interactive discussions, attendees will learn about the latest theories, best practices, relevant case studies, emerging trends and strategies that drive measurable behavioral change and quantifiable results. Brand marketers benefit from structured networking with their peers during meet and greets and interactive sessions. These networking sessions enable brand marketers to connect with others who are facing similar challenges and opportunities.

About Engagement & Experience Expo
Engagement & Experience Expo is a forum to openly discuss customer, brand and channel challenges and solutions. Discover how to optimize the customer experience at all touch-points and increase the impact of engagement throughout the customer lifecycle. http://www.engagementexpo.com/Home

About Loyalty360
Loyalty360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. http://www.loyalty360.org

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Loyalty360
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