Should Realtors Use Professional Real Estate Photography?

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IMOTO photo Creates Infographic Presenting Statistics on Professional Real Estate Photography.

IMOTO photo, a leading real estate photography company, has released an infographic presenting statistics on professional real estate photography. The infographic guides realtors through a quiz to determine if the usage of professional photography aligns with the goals of their real estate business.

IMOTO’s infographic begins by asking realtors if they would like to grow their business. It leads REALTORS through a path of “yes” or “no” questions about online marketing, marketing content, business efficiency, and return on investment. The answers to the questions in the infographic provide statistical data to help realtors better understand the impact of using professional photos.

For example, the infographic includes data gathered by IMOTO photo in a 2014 research study on the impact of professional photography. The report, titled New Study Finds Listings with Professional Photography Sell Faster and at Higher Prices, disclosed the following three statistics about professional real estate photography.
Professional photos are statistically proven to help agents:

  • Sell listings 50% faster
  • Sell listings 39% closer to list price
  • Generate 118% more online views

“Professional photos are an integral part of a successful realtor’s marketing portfolio,” said Darryl Glade, CEO of IMOTO photo. “In a fun and engaging format, our infographic presents powerful real estate photography statistics that will compel agents to improve their marketing content. The primary takeaway of the infographic is that using professional photography is no longer a question for realtors who want to grow and improve their business - it is simply the answer.”

To view the infographic in PDF form, visit:

About IMOTO photo
IMOTO photo, located in LA, MS, AL, FL, GA, SC, and CO, specializes in high-quality visual marketing material for real estate professionals. IMOTO offers six essential products: photo shoots (with complementary virtual tours and aerial shots), twilight photos, virtual staging, videos, floor plans, and listing teasers. The IMOTO technology platform makes ordering easy and affordable with a 24-hour processing guarantee. Visit to learn more.

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Hannah Walker
IMOTO photo
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