Professor Jenny Darroch Leads Marketing to Millennial Moms Panel at 11TH Annual M2Moms® - The Marketing to Moms Conference in NYC

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Millennial moms are critical to on-going brand success in a wide variety of product categories. They are the fastest growing segment of today’s mom market.

marketing to moms

Jenny Darroch, Ph.D, Professor of Marketing, Peter F. Drucker & Masatoshi Ito Graduate School of Management, Claremont University

We’ll examine what millennial moms behaviors really tell us about marketing to them and how to leverage that insight into long lasting brand loyalty.

Guided by Jenny Darroch, Ph.D, Professor of Marketing, Peter F. Drucker & Masatoshi Ito Graduate School of Management, Claremont University, an elite panel of marketing to moms experts will define what it takes to be a brand millennial moms can’t live without at M2Moms® - the 11th Annual Marketing to Moms Conference. M2Moms® http://www.m2moms.com will be held October 6 & 7, 2015 at the New York Marriott Downtown. M2Moms® is an executive learning event that teaches brand marketers how to increase their share of moms purchasing.

The panel includes: Stephanie Winans, Chief Operating Officer, Bundoo; Christina Papale, VP Strategy and Director of Innovation, CBX; Marie Chevrier, Founder, Sampler; Katie Pembaur, Associate Director of Strategy and Planning, POSSIBLE; Mindelle Ziff, Founder and CEO, Kaleidoscope YFM. Darroch explained, “We’ll examine what millennial moms behaviors really tell us about marketing to them and how to leverage that insight into long lasting brand loyalty.”

“After all,” Darroch continued, “at 9 million moms and counting, the influence and buying power of millennials is continually growing. These mothers are overwhelmingly online, mobile, and social and they like to share information … especially about being moms. They are smart, loyal and very savvy. To put it simply, these moms are not to be ignored. They are critical to on-going brand success in a wide variety of product categories.

“Millennial moms are the fastest growing segment of today’s mom market,” according to Liz Fongemie, M2Moms® producer. “And the moms market will continue expanding as the millennial generation comes of age. Understanding and improving their marketing to moms is why brand execs attend M2Moms®. They know that M2Moms® gives them up-to-date know-how, research, case studies, workshops, peer-to-peer learning and networking. M2Moms® literally delivers everything brand marketers and their agencies need to keep up with today’s ever evolving, demographically changing moms.”

“Every year,“ Fongemie continued, “M2Moms® is attended by a really comprehensive and diverse list of brands including Microsoft, Johnson & Johnson, Evenflo, IKEA, Abbott Nutritionals, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. M2Moms® typically sells out every year.”

Preliminary 2015 M2Moms® sponsors include Associate Sponsors: Saatchi & Saatchi, Ketchum, Abelson Taylor, Mabel’s Labels, Univision, Fluent Inc., Health Media Network, MtoM Consulting, Edison Research, TapInfluence, Bundoo, Smarty Pants, School Family Media; Showcase Sponsors: Sprout, The Motherhood, PTPA Media, Ibotta, CBX, Mom Central Consulting, Kid Kritics Approved, Little Big Brands, Lake Group Media, Macaroni Kid, May Designs, Marakae Marketing; the DeBerry Group, Parent Media Group, Kaleidoscope Youth Family Millennials, Sampler, Possible, Rhythm One, Spark People; Workshop Sponsors: The Bump, Eric Mower & Assoc., C+R Research; Video Content Resource: Snippies.

For M2Moms® information: http://www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.

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Liz Fongemie
PME Enterprises, LLC
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