Informz and YourMembership Announce New Integration

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Informz Inc., a leading provider of digital marketing solutions for the association and nonprofit markets, announces integration with YourMembership.

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Clients using the Informz and YourMembership integration will now have an advanced relationship management solution, allowing them to craft relevant, perfectly-timed communications throughout the member lifecycle.

Informz, Inc., a leading provider of digital marketing solutions for the association and nonprofit markets, announced today that YourMembership’s membership engagement platform will now integrate with the Informz email marketing and marketing automation platform. The integration, which will debut in the fall of 2015, will provide a robust integration for clients, enabling them to customize the subscriber experience and create efficiencies for their teams.

Informz offers an email marketing and marketing automation platform that enables associations and nonprofits to improve engagement and manage online communications all from one interface. Features of the Informz platform include a drag-and-drop email designer, a virtual whiteboard for building automated, multi-step email campaigns, engagement scoring, and more. The Informz platform easily integrates with data sources such as YourMembership, enabling organizations to eliminate manual processes and improve efficiencies while increasing the ability to target and personalize email messages.

YourMembership is the leading cloud-based software solutions provider for associations with 4,300 association customers, representing 20 million members worldwide. Their membership management software, career centers, marketing tools and learning management systems lay the foundation for a simpler, more efficient engagement program. YourMembership’s innovations help people and organizations succeed faster, grow stronger, and communicate better by enabling data-driven, personalized interactions.

“We are thrilled to announce the partnership with YourMembership,” said Joe Tyler, CEO at Informz. “Their commitment to cutting-edge technology perfectly aligns with our company’s core values and vision to deliver knowledge that builds lasting relationships. Clients using the integration will now have an advanced relationship management solution allowing them to craft relevant, perfectly-timed communications throughout the member lifecycle.”

The integration between Informz and YourMembership empowers users to:

  • Personalize mailings using YourMembership data fields.
  • Target mailings using the most up-to-date data in the CRM.
  • View email activity history and preferences within YourMembership for a complete picture of member engagement.

“Our partnership with Informz adds incredible value to our engagement platform,” said JP Guilbault, President and CEO of YourMembership. “Email marketing is a significant driver of critical revenue for our association clients and through this innovative email automation technology, we’re leveraging the eco-system of technology, and delivering on our promise to provide member-based organizations the tools and services they need to operate more efficiently and offer more personalized interactions with their members.”

Associations utilizing this integration will be empowered to take their email marketing and communications to the next level. For more information, visit

About Informz

Informz is a leading provider of digital marketing solutions to the association and nonprofit industries. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their members and constituents, and receive valuable feedback to refine future action. The Informz portfolio of solutions includes email marketing, marketing automation and consulting services.

About YourMembership

Established in 1998, YourMembership is a privately held company that helps associations, organizations, publishers, and other companies around the world provide more value to their users, drive organizational revenue and growth through career centers and buyer's guides, as well as increase their relevance through innovative engagement and learning tools, and enhance overall operational efficiencies. As the world's largest provider of membership and association management software, YourMembership provides comprehensive membership solutions to over 4,300 customers in 32 countries with 20 million members served globally. Headquartered in St. Petersburg, Florida, YourMembership has additional offices in Chicago, Illinois; Austin, Texas; New London, Connecticut and Peterborough, United Kingdom.


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Lori Ely
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