Volunteers of America and Major League Baseball Players Trust Launch New Action Team Campaign

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Major Leaguers and Students Help Neighbors in Need

In 2003, Volunteers of America and the Major League Baseball Players Trust created the Action Team national youth volunteer program to recruit and train high school students to become volunteers in their communities.

Through this partnership, Major Leaguers help encourage high school students to serve as Action Team Captains, who in turn deliver an important message to their peers: volunteering is cool, fun and personally rewarding.

"The Action Team program continues to add new schools regularly and now enjoys the support of more than 100 high schools in 34 states and Puerto Rico,” observes Tanisha Smith, National Director of Volunteer Services for Volunteers of America. “Since its inception, the Action Team program has inspired more than 82,000 high school students to help more than 254,000 people in need,” she said. Action Team members recruit fellow high school students to volunteer in projects which address local community needs.

Service projects vary in each school but may include:

  • Sorting and distributing new books to low-income children
  • Reading to children and assisting teachers in day care and Head Start programs
  • Serving meals at homeless shelters and senior centers
  • Organizing activities and events in Volunteers of America’s affordable housing facilities
  • Collecting food, clothing, gifts and other needed items
  • Hosting holiday parties and crafts activities with intellectually and developmentally disabled adults

In the latest Action Team TV PSA, Major League baseball players Chris Capuano and All-Star Giancarlo Stanton interact with high school students. They demonstrate how youth across the country are having a positive impact on the lives of their neighbors through the Action Team and how helping others through volunteering can strengthen their community.

The campaign includes TV PSAs in :60/:30/:15 lengths and a thirty second radio message which are designed to encourage students, teachers and administrators to visit a dedicated web site at http://www.ActionTeam.org/Legacy.

The media can download digital files by going to http://www.goodwillcommunications.com/PsaCampaigns.aspx?clid=45

For further information, contact Tanisha Smith, 703-341-5034 or tansmith(at)voa(dot)org.

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Tanisha Smith

Bill Goodwill
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