The AMA Foundation Announces New Committee Members

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The American Marketing Association’s (AMA) philanthropic arm, the AMA Foundation, recently added Kevin Lane Keller and David J. Neff to its committee to serve three-year terms, which started on July 1.

The AMA Foundation champions the marketing profession by encouraging excellence and investing in marketing that benefits society.

Kevin Lane Keller will advise the AMA Foundation on its academic relationships and its recognition of marketers through various industry awards. Keller is the E.B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is an international leader in the study of brands, branding, and strategic brand management, with research focused on improving marketing strategies through an understanding of consumer behavior. Professor Keller is currently conducting a number of studies that address strategies to build, measure, and manage brand equity. His textbook on those subjects, Strategic Brand Management, has been adopted at top business schools and leading firms around the world and has been heralded as the "bible of branding." He has served as a consultant and advisor to marketers for some of the world’s most successful brands.

David J. Neff will assist the AMA Foundation in further developing its nonprofit relationships and programming. Neff is a senior management consultant working on behalf of Fortune 500 brands and large nonprofits at PriceWaterhouseCoopers (PwC). He is also the founder of Lights. Camera. Help., a nonprofit that helps other causes tell their mission through video and is currently the VP of their Board of Directors. He’s also on the Board of Directors for the University of Texas Co-op and serves on the advisory boards for GivingCity Austin, EdgeFlip and Greater Good Labs. In 2014 Neff was honored to be named the top person under 40 in Austin, TX for the nonprofit and community service category. His first management book “The Future of Nonprofits: How to Thrive and Innovate in the Digital Age” was published in 2011 by Wiley.

The AMA Foundation Committee consists of nine members and is responsible for advising the AMA Foundation on matters related to its programmatic focus areas of industry awards and excellence, diversity, and nonprofit. In addition to Kevin Lane Keller and David J. Neff, other distinguished members include Bill Cron, Chairperson (Texas Christian University); Sandy Jap, Chairperson-elect (Emory University); Roger Kerin, Treasurer (Southern Methodist University); A. Dawn Lesh (A. Dawn Lesh International, New York University); Lauren McCadney (CDW); Laura Tatten (Boys Town), and Jerome Williams (Rutgers University).

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Julie Schnidman
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