Introducing Imprint, the World’s Most Engaging Native Ad Unit

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Sidelines’ new digital solution eliminates banner blindness, delivers 10 times more engagement than the average ad

Imprint’s original content comes from real people discussing topics passionately and intelligently. This organic connection between the discussion and the brand's promotional assets generates significantly more impact than a regular ad."

“Imprint offers a novel solution to the massive digital problem we all face, extremely poor advertising experiences. Imprint is bringing a breath of fresh air to a stale platform and fixing the problem not with more technology, but with a human touch.” - Rob Maigret, Chief Creative Officer, Sphero

Sidelines, Inc. announces the launch of Imprint, a native ad unit that delivers engaging ad experiences using original content from its own community of experts and influencers. Imprint is currently in use by global brands including Walt Disney World and Com2uS. The solution has proven to engage its audience up to 10 times more than the average ad. Imprint engages users for 80-160 seconds on average, versus less than 15 seconds with traditional advertisements. In addition, Imprint delivers performance metrics as much as 50% higher than industry averages in terms of viewability, clickthroughs, brand recognition and message recall.

Sidelines’ Imprint creates a fun and non-invasive ad experience by packaging original content with the advertiser’s promotional assets. The result is a customizable unit that automatically adopts the look-and-feel of its host page. The content powering Imprint is in the form of posts about a topic related to the advertiser's message and contains short opinions from members of the Sidelines Contributor Network, an elite social network of experts and influencers. Each post provides a natural context for the brand's promotional assets such as images, videos, infographics and social posts that are then inserted between those opinions.

A standard Imprint campaign can reach over 220 million unique users and is highly measurable. Imprint’s algorithms collect detailed performance, demographic and content preference data, and then use that data to identify and amplify the content with highest resonance to maximize interaction and engagement.

"The Web has turned into a cat-and-mouse game between ads and users. Advertisers are spending a great deal of money to reach their audience online, but returns are steadily diminishing as users tune out ads by developing banner blindness or with solutions like AdBlock." said Arka Ray, CEO of Sidelines. "Instead of stale ad creative that users tune out, Imprint provides original, high-quality content people are interested in, all within a unit that can seamlessly plug into any existing site, app or ad network. Imprint’s original content comes from real people discussing topics passionately and intelligently. This organic connection between the discussion and the brand's promotional assets generates significantly more impact than a regular ad."

About Sidelines:

Sidelines is on a mission to craft the world’s most engaging advertising solutions by replacing ads with enjoyable, authentic content created by smart people. Sidelines is backed by the Walt Disney Company, 500 Startups, Techstars, Social Starts and several other prominent investors. For more information, visit Sidelinesapp.com and follow us on Twitter.

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Bonnie Harris
Sidelines
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