From my extensive research in digital advertising, it’s clear that 4INFO has developed the most sophisticated closed-loop technology available for mobile advertisers.
San Mateo, Calif. (PRWEB) August 06, 2015
4INFO, the fast-growing technology company solving the challenge of mobile attribution for national brand advertisers, today announced the appointment of former Microsoft and Yahoo executive Ken Mallon as Chief Product Officer. Mallon, who holds advanced degrees in quantitative science fields from Stanford University and Johns Hopkins University, has focused exclusively for the past 15 years on digital advertising to pioneer and advance targeting, measurement and insights products for marketers.
“Ken Mallon’s expertise is the ultimate fit for 4INFO’s growth and continued innovation,” said Tim Jenkins, CEO of 4INFO. “His experience aligns perfectly with our focus on precise consumer targeting and providing insights throughout the customer journey — all the way to the cash register — to measure mobile ad campaign success based on actual in-store sales lift.”
Prior to joining 4INFO, Mallon was Principal Architect for Measurement and Insights Products at Microsoft. At Microsoft, Mallon led the development of pre-campaign and post-campaign measurement and insights solutions to help brand advertisers make smarter buying decisions. Previously, Mallon was Vice President of Yahoo AdLabs, a global research and thought leadership group inside Yahoo Labs, where he helped prototype new digital ad solutions for Yahoo’s brand advertiser and agency clients, including hyper-local targeting technologies, and facilitated research on digital advertising attribution and effectiveness methods. Mallon joined Yahoo in 2000 to lead an insights and data science team that developed Yahoo’s first behavioral targeting models and pioneered a closed-loop targeting and offline sales measurement system for the Consumer Packaged Goods industry.
Prior to this, Mallon was the Global President of Digital for Ipsos ASI where he led the development of research technologies to measure advertising effectiveness. As Vice President of Product Development for Dynamic Logic, Mallon expanded survey-based ad effectiveness solutions and led the development of the world's largest brand impact normative database.
“4INFO has made fantastic progress in developing the mobile industry’s leading ROI-focused advertising platform. The prospect of waking up every day focusing on innovation, targeting, measurement and insights is very appealing,” said Mallon, who lives in the San Francisco Bay Area near the 4INFO headquarters. “From my extensive research in digital advertising, it’s clear that 4INFO has developed the most sophisticated closed-loop technology available for mobile advertisers.”
Mallon added, “4INFO has solved a very complex and difficult challenge in mobile by anonymously mapping mobile devices to people in a unique way that delivers unprecedented accuracy and scale to target mobile ad campaigns and enables brands to measure results based on actual in-store sales lift. 4INFO is setting the bar for mobile advertising effectiveness, and I’m excited to lead product development as the company continues its exponential growth.”
4INFO enables national brand advertisers to reach precise audiences across mobile devices and desktops and measure campaign success based on actual in-store sales lift. A privately held company, 4INFO’s brand ad revenue has tripled consecutively since 2012 with more than 200 leading brands relying on its ad tech platform — including 8 of the top 10 largest CPG companies, 6 of the 10 largest retailers, and the 5 largest auto manufacturers. 4INFO’s technology reaches more than 95 percent of U.S. smartphone users in over 100 million households using a patented, highly accurate, deterministic method that doesn't rely on cookies, IP addresses or probabilistic modeling. As the leader in sales lift measurement of mobile ad campaigns, 4INFO has powered more than 100 measurement studies with impressive accuracy and results, including a Return on Ad Spend (ROAS) averaging 257% and as high as 1000%. On the forefront of mobile innovation since 2004, 4INFO is headquartered in San Mateo, Calif., with offices in New York, Los Angeles, Chicago and Boston. Learn more at http://www.4INFO.com.