CraveOnline Unveils Site Re-launch, Welcomes Former Flaunt EIC to Oversee New Editorial Focus on Lifestyle Content

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In addition to its massively popular music coverage, new content channels have been added for culture, art, design and style.

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Evolve Media’s CraveOnline Media (http://www.craveonline.com), the largest online male lifestyle publisher, announced today the complete re-launch of its premier flagship site, CraveOnline.com. Featuring a striking design overhaul with a clean, image-driven format, the re-launch marks a significant shift in editorial direction, led by recently-appointed Executive Editor, Andrew Pogany, who formerly served as Editor in Chief of Flaunt Magazine. In addition to its massively popular music coverage, new content channels have been added for culture, art, design and style. CraveOnline will now focus solely on the 25-34 year-old male demographic.

Curated by Pogany, the addition of the new categories was backed by a comprehensive cross-portfolio research study finding that CraveOnline Media’s 50 million users were searching for quality content surrounding these five specific lifestyle subsets. Coined as Informed Influencers, the results showed that 60% are brand loyal, while 91% of Informed Influencers do not classify themselves by archtypes, but by a mindset that spans across a multitude of passions points.

The study further proved that the majority of CraveOnline’s millennial male readers are at a transitional juncture in their lives where they are shedding their college persona and transforming into a more mature version of themselves. Having just begun to advance within their careers, they find themselves with more money to spend on their growing taste for travel, style, food, lifestyle events and more. In order to best curate the Informed Influencer experience, CraveOnline is producing a variety of video and editorial franchises that tap into influencers, artists and tastemakers.

“One of the main reasons CraveOnline has become such a dominant force in the male publishing space is because we listen intently to our readers and mature alongside them,” said John Keefer, General Manager of CraveOnline and Vice President of Evolve Media. “With Executive Editor Andrew Pogany at the helm, we are thrilled to shine a new light on lifestyle content and deliver meaningful stories and in-depth coverage set against a stunning new format.”

In stark contrast to its former design, the new stylistic layout presents bold typography set against crisp white space that highlights the dramatic, large-scale imagery. As a mobile-first property, the site is easily consumed across desktop, mobile and tablet devices. Sponsored content appears in the homepage flash panel, while article pages feature large format mid-page display units and native teasers to enhance content distribution.

“As we relaunch Crave, we are excited to redefine Men’s Lifestyle publishing,” said Geoff Schiller, Chief Revenue Officer of Evolve Media. “Whereas the current publishing landscape is designed to cater to a one-dimensional man, Crave’s unique voice will illuminate the Informed Influencer across a multitude of content categories through our unparalleled access and story angles. We look forward to our brand partners joining us on this journey.”

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About CraveOnline Media, LLC
CraveOnline (http://www.craveonline.com) is the #1 male lifestyle destination reaching men ages 25-34 featuring music, culture, art, design, and style. As the largest male lifestyle publishing company, CraveOnline Media attracts over 50 million unique visitors per month. CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, CraveOnline produces custom, integrated media programs that leverage rich media, video, mobile and social in ways that allow the marketing message to be an uninterrupted part of the user experience. Recent brand advertisers include Coca Cola, Unilever, Dr. Pepper Snapple Group, Diageo, Best Buy, Gap Brands, and Dell. The company is based in Los Angeles with sales offices in New York, Chicago, San Francisco, and Toronto. CraveOnline is part of Evolve Media (http://www.evolvemediallc.com).

For Press Inquiries:
Annie Carone
Sr. Manager, Corporate Communications
(310) 449-1890 Ext. 8263
Annie.Carone(AT)evolvemediallc.com

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Annie Carone
Evolve Media
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