MarkeTouch Media Acquires Licenses for Walgreen Co.’s Prescription Alignment Patents

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Clients Reap Benefits from MarkeTouch Media’s Licensing of Walgreen Prescription Alignment Patents

RxTouch Optimum MedSync

RxTouch Optimum MedSync

Licensing Walgreens’ patents ensures that our customers can leverage all aspects of RxTouch Optimum MedSync

MarkeTouch Media recently announced an agreement with Walgreens to license their medication synchronization patents. The Houston-based technology company offers pharmacies a variety of solutions that focus on patient medication adherence, health literacy and disease state management programs. 

MarkeTouch Media provides its Optimum MedSync service to pharmacies across North America. MarkeTouch Media utilizes unique and cutting edge technology that allows clients to implement solutions that maximizes enrollment and minimizes the impact on pharmacy workflow. 

“Optimum MedSync drives medication adherence. Poor med-adherence is directly responsible for $270+ billion of healthcare waste* and roughly 125,000 premature deaths annually**,” said Lyle Green, Vice President Sales and Marketing. “Licensing Walgreens’ patents ensures that our customers can leverage all aspects of RxTouch Optimum MedSync”. 

MarkeTouch Media reports Optimum MedSync programs have enrolled almost 60% of eligible patients, increased patient medication adherence rates and overall patient satisfaction. “Optimum MedSync allows our clients to document the direct effect that pharmacists have on the health outcomes of their patients,” according to Charles Russo, MarkeTouch Media’s Chief Executive Officer “Our solutions integrate seamlessly with the pharmacy operating system and our tools provide actionable items that are designed to fit into the pharmacy workflow to drive results.” 

MarkeTouch Media’s proprietary technology integrates with the vast majority of pharmacy systems. The company offers Pharmacist Connect, Outbound Notifications, Health and Wellness Scheduler, Mobile and Web Solutions, Patient Surveys, Central IVR, Data Analytics, Clinical Services and Optimum MedSync for healthcare providers. The platform allows for direct communication with patients in the manner that they choose (voice, SMS/text, e-mail and push notifications) and is easily assimilated into workflow in multiple configurations. 

“Optimum MedSync is an important part of our Clinical Service Suite, however, the functionality of all of our tools and robust analytics and reporting is what is driving the results for our clients,” says Rebecca Lichucki, Director of Clinical Services for MarkeTouch Media. “We work closely with each of our clients to understand not only the quality metrics that are important to them, but also the operational goals that need to be met. In partnering with our clients, we are able to design custom campaigns that drive multifaceted results”. 

MarkeTouch Media’s hosted platform delivers and receives more than 175 million communications and schedule three million appointments annually on behalf of more than 14,000 pharmacy locations across North America.

*Centers for Disease Control and Prevention. “Noon Conference on Medication Adherence.” 27 Mar. 2013 
**Hagland, Mark. "CVS Caremark Report: Medication Non-Adherence in U.S. Costs Up to $290 Billion Annually." Healthcare Informatics 4 Jul. 2013

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Shafiq Shivji
since: 01/2011
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