Gubagoo, Inc. Enters Strategic Partnership with Zimmerman Advertising

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Company named preferred chat and telephony partner for Zimmerman’s retail automotive division

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“Partnering with such a leader in online retail marketing is a fantastic endorsement of how well our ‘smart’ chat and telephony solutions work,” said Brad Title, CEO of Gubagoo Inc.

Gubagoo Inc., the fastest growing chat and website engagement provider for automotive dealerships, today announced a strategic partnership with Zimmerman Advertising. Gubagoo’s high-converting “smart” chat and telephony products, ChatSmart and TalkSmart, have been named the preferred chat and telephony services for the company’s retail automotive division.

“This strategic partnership with Gubagoo is a key capability to our retail automotive division’s exclusive integrated media messaging strategy,” said Rick Friedman, EVP Automotive at Zimmerman Advertising. “Gubagoo’s desktop and mobile chat management solutions allow us to deliver offers, real-time inventory, and other value-building media elements into an on-page slide-out window that keeps a consumer’s chat attention and click activity focused on our dealer’s website.”

“In addition, the search activity tracking and scoring mechanisms in Gubagoo allow us to present the right offer to the right customer at the right time. Since combining Gubagoo’s chat and on-page promotional messages with our Zimmerman mobile and desktop website designs, we’re seeing record-level lead conversions on both platforms,” said Friedman.

“Partnering with such a leader in online retail marketing is a fantastic endorsement of how well our ‘smart’ chat and telephony solutions work,” said Brad Title, CEO of Gubagoo Inc. “We look forward to continuing to deliver chat and telephony solutions that let dealers talk with their customers based on preferences and history, instead of talking at customers.”

Gubagoo’s responsive design and customizable interface enables it to integrate seamlessly within any website – mimicking the site’s native look and feel, encouraging engagement and creating an improved customer experience. Gubagoo’s new SMS texting functionality lets consumers take their chat “on the go” rather than keeping them chained to a desktop computer, and the new mobile inventory integration enables Gubagoo’s chat professionals to push inventory images that match a consumer’s preference directly to a customer’s smartphone.

ChatSmart’s unique functionality has been able to achieve as high as 77% chat-to-lead conversions – the high conversion rates can be attributed to its utilization of click activity, frequency of visits and predictive models to improve the consumer experience.

About Gubagoo
Based in West Palm Beach, Florida and staffed by a team of veteran technologists and innovators in lead conversion, Gubagoo offers revolutionary behavioral engagement and scoring technologies for automotive websites as well as next generation telephony overflow services. With a mission to provide a smarter, more cost-effective alternative to the old lead generation model, Gubagoo is the first dealership website solution that successfully makes anonymous traffic identifiable and converts the 95% of dealer site traffic that traditionally defects. Incorporating smart predictive matching and the best chat technology available - and powered by its proprietary behavioral engagement and scoring engine, ‘B.E.A.S.T.’ - Gubagoo engages new and repeat dealer site visitors with unprecedented relevance. In addition, Gubagoo’s new 24/7 TalkSmart service is the first telephony overflow service with dynamic scripting and inventory integration, saving thousands of missed calls/leads for Gubagoo customers every month. Over 1,500 websites, including some of the nation’s largest dealer groups and OEM-certified programs, are powered by Gubagoo. For more information on Gubagoo, visit http://www.gubagoo.com.

About Zimmerman Advertising
Zimmerman Advertising, an Omnicom Group company, is the leading integrated, retail agency in the country. Zimmerman’s clients represent some of the most prominent retail brands in the country, including hhgregg, Nissan, Party City, Dunkin’ Donuts, Chico’s, Tire Kingdom, AutoNation, Firehouse Subs, Boston Market, The Fresh Market and Michaels. Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas, Atlanta, and Nashville. For information on the agency, visit http://www.zadv.com.

Media Relations:
Melanie Webber (melanie(AT)mwebbcom.com), mWEBB Communications, 949.307.1723

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Crystal Hartwell
mWEBB Communications
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Melanie Webber
mWEBB Communications
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