FMTC Announces Content Distribution Features for Merchants and OPMs

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Affiliate datafeed provider now offers features and services to assist affiliate program managers content distribution.

FMTC, an affiliate marketing datafeed and content tool provider, announced that it has released new features that assist affiliate program managers, both in-house and those managing programs through an OPM (Outsourced Program Manager), distribute content to affiliates.

In the past, FMTC exclusively collected all affiliate content by accessing the merchant’s programs as an affiliate would. Though this approach supports the vast majority of affiliate programs, it did not efficiently address exclusive offers that merchants want to make available to select affiliates.

With a new feature, available to FMTC’s Merchant/OPM subscribers, program managers can add content directly to FMTC’s database and designate who may access it. Affiliate program managers will use the feature to:

1 - Add deals with short deadlines, such as flash sales. FMTC clients will receive these time-sensitive deals, their changes, and expirations automatically, ensuring that they are publishing only live deals.

2 - Add exclusive deals for specific affiliates that no other FMTC clients will see.

The links, tracking and reporting will all continue to route through the merchant’s chosen affiliate network/tracking platform. FMTC simply provides a layer of targeting that allows program managers to distribute content to active affiliates who have implemented automated systems to keep the offers on their sites and mobile apps up to date.

More information and a free trial are available at:

About FMTC
Since 2007, FMTC has been providing affiliates a convenient solution for managing offers, deals, links and other content from thousands of merchant programs across 19 affiliate networks. FMTC’s inventory includes over 150,000 links from over 9,000 merchant programs in the US, Canada, the UK and Australia.

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Rachel Honoway
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