VidaPrimo.com gives fans deeper access to Latin music, in turn, providing advertisers opportunities to reach more engaged Millennials.
Los Angeles, California (PRWEB) August 11, 2015
AdShareTM (http://www.adshare.tv), the leading social media monetization service for music, film, television and sports rights-holders, announced the launch of VidaPrimo.com, the premier Latin music multi-platform and multi-channel network (MCN). The announcement was made by AdShare CEO Jason Peterson and comes on the heels of AdShare’s recent acquisition of Primo Media. With the launch of the new MCN, AdShare can now lay claim to having one of the leading music and video services in the world. VidaPrimo estimates a per month average of 50 million views in the US and over 400 million views in Latin America. VidaPrimo counts Pepsi, DirecTV, Wells Fargo, Miller-Coors, T-Mobile, Honda and Clorox as charter advertisers in the network launch. VidaPrimo.com is already rated #4 by comScore, a company providing marketing data and internet analytics to some of the world's largest agencies and publishers.
With VidaPrimo.com, AdShare now oversees a true, multi-channel platform capable of connecting advertisers with Hispanic Millennials in the US and Latin America. “The launch of VidaPrimo.com solidifies and broadens AdShare’s foothold as the largest Latin MCN, says Peterson. “Consumers and advertisers should think of VidaPrimo like Vevo, but solely focused on Latin Music. This gives fans deeper access to Latin music, in turn, providing advertisers opportunities to reach more engaged Millennials.”
True Multichannel Platform
VidaPrimo’s library of content from leading Latin artists includes over 15 billion lifetime views and over 5 million subscribers from both YouTube and VidaPrimo. Artists featured on the network includes Daddy Yankee, Farruko, Arcangel, Tony Dize, Jowell y Randy and Justin Quiles. VidaPrimo.com artists have amassed an aggregated social following of over 100 million Facebook fans, 30 million Twitter followers and 10 million Instagram subscribers. Despite the massive numbers, the Latin Rhythm genre is still in its infancy and unsaturated by advertisers.”This is a rare opportunity for brands to break new grounds by being among the first to connect with Hispanic Millennials through this music that they love. VidaPrimo is the first to bring together these artists in mass and deliver advertisers this unique opportunity,” says Seth Ingram, co-founder of Primo Media.
Robust Advertising Platform
With AdShare’s acquisition of Primo Media and the launch of VidaPrimo.com, the company is giving brands a rare opportunity to break new ground, connecting with millions of Hispanic Millennials worldwide through the music they love. Primo Media offers a dedicated advertising sales force for AdShare artists. The sales team in turn connects brands with the enormous audience on VidaPrimo.com, using a sophisticated video player to deliver premium video advertising opportunities. “We were mindful of the key video advertising KPIs and designed VidaPrimo to maximize performance in areas including including click thru rates, view thru rates, viewability, demo-targeting capabilities, and engagement,” adds Primo Media co-founder Brian Kupchik. In addition, VidaPrimo’s close connections with artists enable custom offerings including brand integration into music videos, custom microsites, original videos series production, concert activations and an array of sponsorship opportunities.
AdShare is the leading global social media monetization service for music, film, television, and sports rights-holders. It brings together a technology oriented multi-disciplinary approach to monetizing fan engagement online. AdShare's offerings include providing full service YouTube monetization and for existing YouTube Partners, the most robust and effective optimization service on the market - generating substantial new revenue for its clients. Over 150 major media clients trust AdShare to monetize their brands and more than two million of their copyrights online. Nearly 800 million people from around the world engage with content represented by AdShare every month. AdShare is an autonomous subsidiary of GoDigital Media Group (GDMG), a media and technology holding company and early stage venture capital fund.
AdShare. Engaging Fans. Monetizing Brands. ™
About Primo Media:
Primo Media is a global media company that provides advertisers access to an exploding marketplace of US and Latin American Millennials as they consume the hottest content in the young Hispanic culture. Through contracts with 75+ of the hottest Latin Rhythm artists, VidaPrimo is one of the largest Latin Music MCNs with presence across YouTube and VidaPrimo.com. With 60mm+ monthly views in the US and over 400mm across Latin America, VidaPrimo reaches 25% of US based Hispanic Millennials and an average of 20% of Millennials in Latin American countries. The VidaPrimo advertising platform leverages its massive reach of engaged Latin Millennials and connects them with brands through high quality instream videos opportunities in front of premium content. Additionally, VidaPrimo offers display, creative product integration, custom video and activation opportunities.