Inverse, A New Digital Media Brand, Secures Seed Funding Led by Greycroft Partners and Launches Platform

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Bleacher Report founder and veteran team launch Inverse to engage millennial men by asking, “What could happen next?”

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There are only a handful of teams in the world capable of building and running a digital content business at scale, and this is one of them

Inverse, a technology-driven media company covering the future of how we live, work, and enjoy ourselves for a millennial male audience, launches today after securing seed funding from Greycroft Partners, Crosslink Capital, Bertelsmann Digital Media Investments (BDMI), social+capital partnership, Rothenberg Ventures, and notable angel investors.

Dave Nemetz, the founder and CEO of Inverse, was previously one of the founders of Bleacher Report, the innovative digital sports property acquired by Turner Broadcasting in 2012. The co-founders of Inverse are CTO, Winton Welsh; Head of Product and Design, Steve Marshall; and senior engineers, Michael Schaefermeyer and John Degner. All previously worked with Dave at Bleacher Report. The Company was founded in early 2015 and is headquartered in San Francisco.

“Inverse is hyper-focused on serving a forward-looking audience, through both thought-provoking, high quality editorial and a best-in-class mobile web experience that is blazing fast,” says Dave Nemetz, Inverse’s founder and CEO. “As a technology-driven media company, it’s very important for us to have a presence in both San Francisco and New York, which is why we’re excited to open our Brooklyn office.”

As part of its launch, Inverse is also expanding to New York, where it has opened an editorial office in Brooklyn staffed with 15 journalists. Inverse’s editorial team is led by Andrew Burmon, formerly of Maxim and Men’s Journal, and includes talented editors and writers with prior experience at The New Republic, Pitchfork, Conde Nast, Grantland, Rolling Stone, Scientific American, and Popular Science.

“We’re excited to invest in Inverse because of Dave and his team’s experience building Bleacher Report and unique vision for the future of the digital media landscape,” says Mark Terbeek, partner at Greycroft Partners. “There are only a handful of teams in the world capable of building and running a digital content business at scale, and this is one of them.”

About Inverse
Inverse is a technology-driven media company covering the future of how we live, work, and enjoy ourselves for a millennial male audience. Through original reporting, news coverage, opinion, and analysis, Inverse provides its audience with a forward-looking view on everything from space travel, to the future of work and relationships, to what show they should be binge-watching next. Inverse is backed by Greycroft Partners, Crosslink Capital, Bertelsmann Digital Media Investments (BDMI), social+capital partnership, and Rothenberg Ventures, and is based in San Francisco and Brooklyn. For more information visit http://www.inverse.com.

About Greycroft Partners
Greycroft Partners is a leading venture capital firm focused on investments in the Internet and mobile markets. With offices in the two media capitals of the world - New York and Los Angeles – Greycroft is uniquely positioned to serve entrepreneurs who have chosen us as their partners. Greycroft leverages an extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, successfully bring their products to market, and build successful businesses. Greycroft manages $600 million and has made over 100 investments since inception, including leading companies such as AppAnnie, Baublebar, Braintree, Buddy Media, Collective, Extreme Reach, Huffington Post, JW Player, Klout, Maker Studios, Plain Vanilla, Pulse, TheRealReal, Trunk Club and WideOrbit. For more information please visit the Greycroft Partners website at http://www.greycroft.com.

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Elizabeth Conway
Inverse
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