Businesses Support American Diabetes Month with Custom Items from EmbroidMe

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Now is the time for businesses to prepare a promotional cause marketing campaign to align with American Diabetes Month in November

diabetes medical alert

Medical alert with custom laser engraving featuring diabetes symbol, can be clasped to a bracelet or keychain

Whatever role a business decides to play in promoting American Diabetes Month, EmbroidMe offers businesses the ability to customize products that will convey the message that a business cares about those affected by diabetes.

November is American Diabetes Month, an annual campaign to promote awareness of and education about the disease that affects nearly 30 million children and adults in the U.S. Diabetes is a pervasive and pernicious disease that causes more deaths a year than breast cancer and AIDS combined. Complications from diabetes include increased risk of stroke and heart disease, kidney failure, nervous system disease, and nontraumatic lower-limb amputations. In addition to the nearly 30 million diagnosed cases of diabetes in the U.S., an estimated 86 million Americans have prediabetes and are at risk for developing Type 2 diabetes. In its most recent study the American Diabetes Association estimated the total cost of diagnosed diabetes in 2012 was $245 billion.

American Diabetes Month shines a spotlight on this devastating disease and on the importance of both calculating one’s personal risk for developing Type 2 diabetes, and on how making simple lifestyle changes – such as losing weight or quitting smoking – can reduce the risk of developing the disease.

There are many ways for businesses to participate in American Diabetes Month, and the time to prepare a promotional cause marketing campaign for November is now.
Businesses can:

  •     Fund local charity walks that support diabetes research
  •     Join or start a national team in The Step Out: Walk to Stop Diabetes National Team Program, a team-building program sponsored by the American Diabetes Association that engages employees and their families to stay healthy and make a difference in their communities
  •     Sponsor annual diabetes awareness programs that explain the connection between diet, exercise and developing Type 2 diabetes
  •     Promote public service announcements that remind about the importance of maintaining a healthy lifestyle in preventing and combating diabetes

On a smaller scale, businesses can simply raise awareness about the disease by developing custom products emblazoned with their logo and messages about diabetes and passing them out to employees and clients.

Businesses interested in mounting an American Diabetes Month promotional marketing campaign must design and order their products now to be ready for November.

Ideas for custom products to pass out to employees and clients or at charity walks and health education workshops are plentiful. They include promotional diabetic recipe calendars and cookbooks, food and fitness journals, and fitness products such as pedometers, fitness belt pouches and duffel bags. All promotional products can be imprinted with business logos and messages about diabetes. All such products – and many more – are available from one of the hundreds of EmbroidMe Resource Centers around the world.

Christine Marion, Director of Retail Operations for EmbroidMe, says: “Whatever role a business decides to play in promoting American Diabetes Month, EmbroidMe offers businesses the ability to customize products that will convey the message that a business cares about those affected by diabetes. Businesses should place their orders now to make sure they are ready for the American Diabetes Month campaign in November.”

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Rebecca Millares

Christine Marion
@embroidme
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