Alexandria, VA (PRWEB) August 10, 2015
The Association of Pool & Spa Professionals (APSP) announces a partnership with Gallup® to develop data on pool ownership in the U.S.
Through in-depth surveying of those who purchased pools over the last 24 months, this new research program will assess the state of the pool and spa market nationally, and provide analysis and advice to participants on demographic trends, media habits, and the purchase decision process, among other key attributes.
The study is available to APSP manufacturer members who have financially pledged to participate. Participants have direct input into the survey instrument and the overall research direction. Gallup will analyze the results and provide a full narrative report to participating funders.
“This study will reveal key data that the industry has never had before,” said APSP Vice President, Business Development, Patrick Giambalvo. “The findings will tell who is buying our industry’s products, how they perceive them, and how they perceive competitive products. It will enable participating companies to make informed business decisions,” he said.
Earlier this month, APSP announced a consumer campaign aimed at raising consumer awareness about the benefits of pools, hot tubs and spas. Information gleaned from this research will further strengthen the campaign.
“We are committed to helping manufacturers grow their business and we do this by offering opportunities like participating on groundbreaking research. Collectively, we’re investing in the future of the industry,” Giambalvo added.
For now the research program is focused on pool ownership. Giambalvo expects to extend the program to the hot tub segment in the future.
For more information or to subscribe to the study, email Giambalvo at pgiambalvo(at)apsp(dot)org or call 703-838-0083 ext 159.
The Association of Pool & Spa Professionals (APSP) is the world’s oldest and largest association representing swimming pool, hot tub, and spa manufacturers, distributors, manufacturers’ agents, designers, builders, installers, suppliers, retailers, and service professionals. Dedicated to the growth and development of its members’ businesses and to promoting the enjoyment and safety of pools and spas, APSP offers a range of services, from professional development to advancing key legislation and regulation at the federal and local levels, to consumer outreach and public safety. APSP is the only industry organization recognized by the American National Standards Institute to develop and promote national standards for pools, hot tubs, and spas. For more information, visit APSP.org.
Gallup has been setting the gold standard for survey methodology since 1936 when Dr. George Gallup first established a small polling company in New York. Gallup remains dedicated to the pursuit of scientific excellence and market research. It has built its reputation on the integrity of the data collected. Through surveys, Gallup is able to collect and analyze data at an unprecedented speed while adhering to rigorous research standards. The consulting that accompanies this research continues to be a hallmark of our brand. Gallup is able to access demographics that normally would be difficult, if not impossible, to reach. Gallup works with leaders and organizations to achieve breakthroughs in customer engagement, employee engagement, organizational culture and identity, leadership development, talent-based assessments, entrepreneurship and well-being. Our 2,000 professionals include noted scientists, renowned subject-matter experts and bestselling authors who work in a range of industries, including banking, finance, healthcare, consumer goods, automotive, real estate, hospitality, education, government and business-to-business (B2B). For more information, visit http://www.Gallup.com.