World’s First Designer Compression Sock Line Receives Unprecedented Response; Only One Day Remains for Lily Trotters™ Kickstarter Savings

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Made to take every woman the distance –whether running a mile or marathon, achieving a PR, jetting to another time zone, tackling a never-ending day at work, or managing a hectic mom schedule—Lily Trotters are moisture wicking, antimicrobial, and fully sourced and made in the USA.

Fashion + Fitness = The Lily Trotters Difference

"Most women either don’t know about the myriad benefits of wearing compression socks or they simply won’t wear them because of how they look and fit with their shoes. We're changing all that," said Susan Costa-Walston, Lily Trotters Founder and Designer.

The successful launch of Lily Trotters™, the world’s first designer high-performance compression socks, proves that women have been waiting to experience the benefits of compression socks without sacrificing style. The makers of Lily Trotters met their fundraising goal on Kickstarter, the popular crowd-funding platform, in less than seven hours, when it launched on July 15. The company has already raised more than 200% of their goal. The campaign ends at 9:00 AM Eastern on August 13.

Tomorrow marks the very last full day to receive one-time only Kickstarter pricing on Lily Trotters – as much as 53% off retail. While deeply discounted Kickstarter pricing will end with the campaign, pre-orders will continue to be accepted with special pricing on the Lily Trotters website until the company’s first full inventory is manufactured this fall.

Made to take every woman the distance –whether running a mile or marathon, achieving a PR, jetting to another time zone, tackling a never-ending day at work, or managing a hectic mom schedule—Lily Trotters are moisture wicking, antimicrobial, and fully sourced and made in the USA.

Former creative director, entrepreneur, busy mother and founder, Susan Costa-Walston came up with the idea for Lily Trotters after a long flight to Africa while on vacation. She loved how compression socks made her legs feel but hated how they looked.

Lily Trotters are available in five fashionable and fun designs, each offered in a variety of color options, and are easier to get on and off than average compression socks*. What’s more, woven with a special micro-nylon, the uncharacteristically thin yet strong weave means Lily Trotters can fit not only inside athletic shoes but also inside dress shoes, boots, and more.

“Lily Trotters are a line of stylish and functional socks that will help women live better – whether racing in a marathon or getting through a marathon day,” says Susan Costa-Walston, Lily Trotters Founder and Designer. “Most women either don’t know about the myriad of benefits of wearing compression socks like more support, less pain, increased athletic performance, and enhanced muscle recovery, or they simply won’t wear them because of how they look and fit with their shoes. We’re changing all that. After much searching, my team and I found the right mill in America to deliver a revolutionary micro-nylon weave strong enough for your toughest workout, thin enough to rock your favorite shoes, and sassy enough to beautifully go anywhere life takes you.”

Graduated compression socks can help:

  • improve circulation
  • enhance athletic performance and muscle recovery
  • increase support, and alleviate swelling and inflammation
  • reduce discomfort from tired and achy legs
  • keep legs feeling fresh and energized for many hours

Fashion + Fitness = The Lily Trotters Difference

  • Feminine and sassy original designs knit right into the socks
  • High performance, built strong enough to run marathons
  • 100% micro nylon weave in beautiful custom colors
  • Easier to put on and take off than other brands*
  • Comfortable to wear for many hours
  • Thin enough to fit inside any style of shoe
  • 15-20 mmHg graduated compression
  • USA tested high-performance gradient compression
  • Cushioned heels and reinforced toes
  • Moisture wicking and antimicrobial
  • 100% sourced and made in the USA

Dan St. Louis, Director of the Manufacturing Solutions Center in Conover, N.C. has worked closely with the team developing Lily Trotters. “At MSC, our mission is to create jobs through testing, training, prototyping and to help entrepreneurs develop and source new products here in the USA. As a start-up, Susan and her team are one of the few who take the time to test and re-test the quality of their compression. Cracking the code on marrying patterning to high performance compression is tough and took a lot of work to make it happen. This idea to incorporate fashion into their socks will offer women something totally new in a high-performance compression sock. This is really great stuff!”

ABOUT LILY TROTTERS™
Lily Trotters are the world’s first designer, high-performance compression socks, made especially for women. The new line offers style-savvy, active women a better way to enjoy the benefits of graduated compression socks, and are easier to put on and take off than other brands*. Available in five sophisticated and feminine designs, Lily Trotters are made marathon strong yet thin enough to slip inside a pair of dress shoes, plus they are antimicrobial and moisture wicking. Knit from the finest micro nylon, Lily Trotters are quality-tested to ensure they will deliver consistent 15-20 mmHg compression – just the right squeeze. Learn more at lilytrotters.com, and connect with Lily Trotters on Facebook, Twitter and Instagram.

*Based on actual user feedback.

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Nicole Atkinson
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