Watson’s VitaBOOST10TM Premix Is Formulated to Improve Nutrition in Gluten-free Baked Goods

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Watson is proud to announce the commercialization of VitaBOOST10TM, a vitamin and mineral premix specifically formulated to compliment gluten-free products.

VitaBOOST10TM is a vitamin-mineral premix that contains ten essential vitamins and minerals that dieticians recommend those with celiac disease and other digestive disorders make a part of their regular diet.

Watson is proud to announce the commercialization of VitaBOOST10TM, a vitamin and mineral premix specifically formulated to compliment gluten-free products.

For those who suffer from a digestive disorder, it can be especially important to eat a balanced diet, choosing foods that are a good source of vitamins and minerals. VitaBOOST10TM is a vitamin-mineral premix that contains ten essential vitamins and minerals that dieticians recommend those with celiac disease and other digestive disorders make a part of their regular diet.

Celiac disease is an autoimmune disorder that damages the villi in the small intestine, making it hard for those with the disease to absorb nutrients in food. For this reason, those with celiac disease are more susceptible to developing vitamin and mineral deficiencies. To compound this problem, many gluten-free products are not enriched and have lower amounts of the vitamins found in wheat-based products. VitaBOOST10TM contains ten nutrients that dieticians recommend those with celiac disease make part of their regular diet to counteract the risk of developing deficiencies.

Moira Watson, VP of Marketing and Communications at Watson said, “While there have been major improvements in the overall quality of gluten-free products over the last few years, especially in terms of taste and texture, there has been relatively little innovation in terms of nutrition. As the market continues to mature, we believe that we will see an increased interest in nutritional claims. Already, many of the major gluten-free brands have introduced whole grain offerings. We believe that this focus on nutrition will continue to evolve to include not only whole grain, but high fiber, high protein as well as basic fortification claims.”

Perfect for all gluten-free applications, VitaBOOST10TM is formulated to provide 15% of the daily value of these vitamins and minerals per serving. All of Watson’s nutritional premixes are formulated with assay-verified ingredients and undergo physical and chemical tests by validated analytical procedures prior to being released for shipment so you can be sure that your products meet label claim. All of Watson’s gluten-free products, including this premix, are certified gluten-free by the Gluten Intolerance Group.

About Watson:
Watson is one of the highest quality suppliers of products and services geared towards enhancing human health and nutrition around the world. We are a leader in developing quality products and innovative ingredient systems for the food and supplement industries. Expertise in custom nutrient premixes, microencapsulation, agglomeration, micronizing, spray drying, and film technology allow us to develop unique formulations and products using Watson manufactured value-added ingredients. For more information on Watson see http://www.watson-inc.com.

Contacts:
Watson Inc.
Moira Watson, V.P. Marketing & Communications
moira.watson(at)watson-inc(dot)com
800-388-3481

Company Info:
Watson Foods Co., Inc. DBA Watson Inc.

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Moira Watson
Watson Inc.
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