Pipeliner CRM and Right On Interactive Integrate to Show Marketers Exactly Where Customers Fit in the Sales Process

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Partnering with Right On Interactive to effect this integration brings enormous business value to sales teams. This strategy helps our customers use the innovative Pipeliner platform with their essential systems -- designed for maximum efficiency,

Pipeliner CRM announced today an integration with Right On Interactive, a global leader in Customer Lifecycle Marketing software focused on helping marketers attract and acquire best-fit customers for life. The integration is now available in the Pipeliner Apps Marketplace.

Right-On Interactive provides visibility into the customers who are both the best fit and most engaged at each stage of their buying journey, from prospect to raving fan. Right On Interactive's Customer Lifecycle Marketing solution enables marketers to understand exactly where a prospect or customer is positioned in their relationship with a brand, and how best to approach them to maximize lifetime value.

“This integration with Pipeliner CRM helps customers drive more engaged relationships throughout the customer lifecycle,” said Troy Burk, founder and CEO of Right On Interactive. “We’re pleased to bring together two essential applications for the customer engagement journey.”

The advantage of using Right On Interactive and Pipeliner CRM together is that the two platforms align to create maximum efficiency in the sales process. Pipeliner CRM brings comprehensive sales process to teams of all sizes, including: Lead Management, Sales Forecasting, Social Selling and visual representations of the entire deal flow. Right On Interactive attracts, acquires and retains customers with a behavior-based solution that builds loyalty with continuous engagement at every stage of the customer journey.

Pipeliner CRM’s integration strategy is to work with partners who enable users to build custom workflows for personal productivity.

"Partnering with Right On Interactive to effect this integration brings enormous business value to sales teams. This strategy helps our customers use the innovative Pipeliner platform with their essential systems -- designed for maximum efficiency,” said Todd Martin, VP of Global ISV & Partner Alliances at Pipeliner CRM.

About Pipeliner CRM
Pipeliner - The World’s Most Visual CRM
Pipeliner is a fresh new approach to the traditional sales pipeline and the way it drives CRM, engaging the sales organization with visual insights. The methodology behind our platform provides a solid sales process for thousands of organizations worldwide. Headquartered in Los Angeles, California, Pipeliner CRM has offices in the UK, Austria and Slovakia. Engage with us on twitter (@PipelinerCRM) or visit us at PipelinerCRM.com

About Right On Interactive
Right On Interactive is a Customer Lifecycle Marketing software company focused on helping marketers attract and acquire best-fit customers for life. Right On Interactive automates the concept of Customer Lifecycle Marketing, uniquely enabling marketers to know exactly where a prospect or customer is in their relationship with a brand—from prospect to raving fan—and how best to approach them to maximize lifetime value. Privately owned and headquartered in Indianapolis, Right On Interactive’s Cloud-based solution serves the needs of marketers in a wide range of industries. Engage with us on Twitter (@roi_marketing) or visit us at http://www.rightoninteractive.com.

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Colleen Toumayan
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