APT Index: Retailers Keep July Sales Comps Positive [+0.5%], Even During ‘Amazon Prime Day’

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Denver, Dallas, Riverside, Phoenix, and St. Louis Were the Best Performing Cities.

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Applied Predictive Technologies (APT) announced today that the APT Index of in-store retail sales increased by [+0.5%] nationwide in July 2015 compared to July of last year. The increase was driven by an increase in transaction size [+1.7%], while transaction count decreased [-1.2%]. Sales comps during Amazon Prime Day remained strong, at [+2.7%] on the Wednesday of Prime Day* and [+1.3%] the week following Prime Day**.

Anthony Bruce, APT CEO, said, “There’s been a lot of interest around Amazon Prime Day this summer, and what we’re seeing is that brick-and-mortar sales were still up on that day compared with last year.”

The APT Index aggregates in-store sales data at over 100,000 chain stores and restaurants across the U.S. to show how year-over-year sales performance changes. In addition to reporting brick-and-mortar sales, the APT Index also includes sales figures for online apparel sales.

July Retail Sales – by APT Index numbers:

Overall Retail:

  •     Sales: [+0.5%]
  •     Transactions: [-1.2%]
  •     Transaction size: [+1.7%]

General Merchandise:

  •     Sales: [+1.0%]
  •     Transactions: [-0.7%]
  •     Transaction size: [+1.7%]

Apparel (In-store):

  •     Sales: [-1.8%]
  •     Transactions: [-1.6%]
  •     Transaction size: [-0.2%]

Apparel (Online):

  •     Sales: [+9.3%]
  •     Transactions: [+14.9%]
  •     Transaction size: [-5.6%]

Areas where Unemployment Decreased Continue to See Better Sales Comps:

Impact of Unemployment on Overall APT Index Retail Sales:

  •     Unemployment decreased: [+2.4%]
  •     Unemployment increased: [-1.4%]

Impact of Unemployment on APT Index General Merchandise Sales:

  •     Unemployment decreased: [+2.2%]
  •     Unemployment increased: [-0.2%]

Impact of Unemployment on APT Index In-store Apparel Sales:

  •     Unemployment decreased: [-0.1%]
  •     Unemployment increased: [-3.6%]

Top Performing Metro Areas in July by APT Index Retail Sales Comps***

  •     Denver, CO: [+2.0%]
  •     Dallas, TX: [+1.6%]
  •     Riverside, CA: [+1.5%]
  •     Phoenix, AZ: [+1.4%]
  •     St. Louis, MO: [+0.7%]

Bottom Performing Metro Areas in July by APT Index Retail Sales Comps***

  •     Pittsburgh, PA: [-4.2%]
  •     San Diego, CA: [-3.6%]
  •     Miami, FL: [-1.6%]
  •     Tampa, FL: [-1.4%]
  •     Washington, DC: [-1.3%]

For more information, visit: http://www.predictivetechnologies.com.

*Amazon Prime Day: All sales comps are a comparison of Prime Day in 2015 to the same day in 2014, adjusted for consistent weekdays (7/15/2015 compared to 7/16/2014). All figures are for the physical channel.

**The Week Following Amazon Prime Day: All sales comps are a comparison of that period in 2015 to the same period in 2014, adjusted for consistent weekdays (7/15/2015-7/22/2015 compared to 7/16/2014-7/23/2014). All figures are for the physical channel.

***Cities chosen from the top 25 metro areas as defined by the Core Based Statistical Area (CBSA) from the U.S. Census

July: All sales comps are a comparison of July 2015 to July 2014, adjusted for consistent weekdays (7/1/2015-7/31/2015 compared to 7/2/2014-8/1/2014). All figures are for the physical channel except for the online apparel sales data, as noted.

About APT
APT is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. We also offer products that support decision-making for specific business needs including transaction analysis, space planning, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney, and Chicago. Visit http://www.predictivetechnologies.com to learn more.

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