APT Index: July Restaurant Sales Up [+2.7%], with The West Coast Outperforming the East Coast

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Seattle, Riverside, Portland, and San Francisco Were Among the Best Performing Cities.

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Applied Predictive Technologies (APT) announced today that the APT Index of restaurant sales increased [+2.7%] nationwide in July 2015, compared to July of last year. The increase was driven by an increase in check size [+3.3%], while the number of checks was down [-0.6%]. Quick-service restaurant sales growth [+5.3%] continued to outpace full-service sales growth [+1.1%].

“Restaurant sales on the West Coast have been performing well over the last several months,” said Anthony Bruce, APT CEO. “We’ve continued to see cities like Denver and San Francisco perform at the top of the list. Better weather and faster economic recovery in these areas are likely driving the positive sales growth compared to the rest of the country.”

The APT Index aggregates in-store sales data at over 100,000 chain stores and restaurants across the U.S. to show how year-over-year sales performance changes.

July Restaurant Sales – by APT Index numbers:

Overall Restaurants:

  •     Sales: [+2.7%]
  •     Checks: [-0.6%]
  •     Check size: [+3.3%]

Quick-Service Restaurants:

  •     Sales: [+5.3%]
  •     Checks: [+1.8%]
  •     Check size: [+3.5%]

Full-Service Restaurants:

  •     Sales: [+1.1%]
  •     Checks: [-1.7%]
  •     Check size: [+2.8%]

Areas with More Rainy Days Saw Lower Sales Comps:

Impact of Rain on Overall APT Index Restaurant Sales:

  •     Fewer than 5 rainy days: [+3.3%]
  •     More than 5 rainy days: [+2.1%]

Impact of Rain on APT Index Quick-Service Restaurant Sales:

  •     Fewer than 5 rainy days: [+5.9%]
  •     More than 5 rainy days: [+4.7%]

Impact of Rain on APT Index Full-Service Restaurant Sales:

  •     Fewer than 5 rainy days: [+1.8%]
  •     More than 5 rainy days: [+0.4%]

Areas where Unemployment Decreased Continue to See Better Sales Comps:

Impact of Unemployment on Overall APT Index Restaurant Sales:

  •     Unemployment decreased: [+3.4%]
  •     Unemployment increased: [+2.0%]

Impact of Unemployment on APT Index Quick-Service Restaurant Sales:

  •     Unemployment decreased: [+6.5%]
  •     Unemployment increased: [+4.1%]

Impact of Unemployment on APT Index Full-Service Restaurant Sales:

  •     Unemployment decreased: [+2.1%]
  •     Unemployment increased: [+0.1%]

Top Performing Metro Areas* in July by APT Index Restaurant Sales Comps:

  •     Seattle, WA: [+6.5%]
  •     Riverside, CA: [+6.3%]
  •     Portland, OR: [+5.2%]
  •     San Francisco, CA: [+3.9%]
  •     Minneapolis, MN: [+3.5%]

Bottom Performing Metro Areas* in July by APT Index Restaurant Sales Comps:

  •     Detroit, MI: [-1.9%]
  •     Pittsburgh, PA: [-0.4%]
  •     Baltimore, MD: [-0.4%]
  •     Boston, MA: [+0.0%]
  •     Philadelphia, PA: [+0.1%]

For more information, visit: http://www.predictivetechnologies.com.

*Cities chosen from the top 25 metro areas as defined by the Core Based Statistical Area (CBSA) from the U.S. Census

All July sales comps figures are a comparison of July 2015 to July 2014 for the physical channel, adjusted for consistent weekdays (7/1/2015-7/31/2015 compared to 7/2/2014-8/1/2014).

About APT
APT is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. We also offer products that support decision-making for specific business needs including transaction analysis, space planning, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney, and Chicago. Visit http://www.predictivetechnologies.com to learn more.

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