Accubase Completes Research for Online Review Management Solutions

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Accubase announces the addition of research covering Ratings and Review technologies to its Social Analytics category. This knowledge base of information guides customers as they inquire about which online review tracking solutions are a “best fit” with their unique business needs.

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Accubase (http://accubase.net) recently introduced a new website and complementary services to provide business owners and marketing professionals a resource to stay informed about the numerous and ever changing marketing technologies available today. The company and its knowledge base are designed to address this need within the marketing ecosystem. The inaugural category of Social Analytics is supplemented with insights into the capabilities of Ratings and Review solutions. These unique technologies are known for empowering businesses to manage online reviews for both locations and products that are often influenced by this rather public customer feedback.

“There are now multiple academic studies that show the direct and meaningful affect of consumer reviews on revenue.” says Tim Henthorn, Accubase Director. “Tracking online reviews and managing the influence they have on businesses and brands continues to be imperative for many companies.”

As stated in the Accubase Blog, 14 products and services were explored within the Ratings and Review subcategory of Social Analytics covering hotel reviews, restaurant reviews, product reviews and other segments. All of these solutions provide rating and review analysis to various depths and many offer alerting, typically with respect to informing a business of new consumer reviews as they occur on tracked websites. Additional key features to understand are Reputation Management, Review Lift and Review Syndication.

Why is this important? The aforementioned studies show a direct cause and effect relationship that starts with additional positive reviews, progresses toward improved online positioning and results in increased revenues. Businesses should ensure that any solution they choose activates these steps while creating an opportunity for this revenue generating result.

Additional analysis about these impactful marketing technologies is available at the Accubase Blog: Improving your Business with Online Ratings & Reviews.

About Accubase Inc.
Accubase (http://accubase.net) was launched in 2015 to provide insightful information to the marketing community regarding marketing technologies. Many businesses need to make decisions about what marketing technologies are best suited to deliver against their corporate and marketing goals. Accubase monitors these solutions and rapidly tailors information to enable companies to navigate these decisions faster, at lower cost and higher quality to ultimately drive business performance. These services are provided to marketing professionals, executives, consultants, ad agencies and public relations firms.

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Tim Henthorn
Accubase Inc.
+1 (312) 685-2777
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since: 02/2015
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