Grey Cloak Tech: Ad Industry Veterans On a Mission to Eradicate Click Fraud

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Digital advertising industry veterans have developed a bleeding edge program to protect against online advertising fraud: "Fraudlytic."

Grey Cloak Tech: Protection Against Digital Advertising Fraud

It is up to industry leaders to recognize the magnitude of the problem, to take action, and to prevent future wasteful ad spend which adversely affects a company’s shareholders, brand, and the digital advertising ecosystem, as a whole. - Fred Covely

To industry natives, digital advertising fraud, including click fraud or impression fraud, is a deep-rooted pervasive problem which has only started to be addressed recently. Within the digital advertising ecosystem, digital ad fraud is an indiscriminate affliction affecting everyone from large-scale advertisers to unsuspecting entrepreneurs. Digital advertising fraud falsely inflates the number of impressions or clicks that advertisers see through a number of mechanisms, including software bots and people hired to indiscriminately click on ads, leading to artificially low conversion numbers.

According to the joint ANA/White Ops study, over 50% of advertising spend, on average, is wasted on fraudulent advertising. In light of the study findings, a handful of forward-thinking companies have come up with innovative products to protect advertisers from squandering a significant percentage of their ad spend through tracking and combatting fraudulent clicks.

One such company is Grey Cloak Tech, spearheaded by industry veterans Fred Covely and Josh Silver. According to Covely:

“Everybody will tell you there’s massive fraud going on, but many in the industry benefit directly or indirectly from it and so are inclined to ignore it. What you’re seeing is like marketing inflation. People are paying the same dollars for more and more traffic and more of the traffic is low quality or fraudulent.”

Grey Cloak’s mission is two-fold: to give people the tools they need to measure the problem; and to create a disruptive change within the digital advertising ecosystem wherein the price advertisers are paying is directly commensurate with quality and quantity of measurable traffic.

The ability to measure quality of traffic is, of course, important in order for advertisers to realistically assess their ROI, improve their campaigns, and remain competitive within their industries.

Covely continues: “It is up to industry leaders to recognize the magnitude of the problem, to take action, and to prevent future wasteful ad spend which adversely affects a company’s shareholders, brand, and the digital advertising ecosystem, as a whole.”

For more information on Grey Cloak, visit GreyCloakTech.com.

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Tina Davis
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