“We want to break the taboo related to periods. We knew that we wouldn't be able to get our pro-period message across with butterflies and girls in white running through a prairie in the spring."
(PRWEB) August 12, 2015
Lunette, a popular menstrual cup brand, released a music video for their song “Oh No I’m getting My Period,” aiming to destigmatize menstruation and put periods in a positive light for millions of women. The video, which features Lunette menstrual cups throughout, stars popular New York City rapper Princess Superstar, who openly weaves the traditionally taboo subject matter into the song’s progressive lyrics.
“We are thrilled to be working with Princess Superstar. She’s one of the first female rappers who produces her own music and talks openly about sexuality and self-awareness,” said Lunette spokeswoman Cathy Chapman. “She has always said and done what she wants.”
The video, posted to Lunette’s YouTube page on August 4th, 2015, is a stark contrast to how feminine care products are conventionally advertised. Lunette hopes their gloves-off approach will resonate with their a target audience they say is tired of the tip-toe dialogue that makes women feel like they can’t have an open and honest discussion about menstruation.
“We want to break the taboo related to periods,” explained Chapman. “We want to get attention. We want to take the conversation to a new level! We knew that we wouldn't be able to get our pro-period message across with butterflies and girls in white running through a prairie in the spring. That’s why we went with the edgy, rap video. It’s bold, and the lyrics are thought provoking, yet funny.”
The Lunette Menstrual Cup is a leading menstrual care alternative made of medical-grade silicone. Lunette is sold in more than 40 countries, and strives to make the lives of people who menstruate around the world easier and more enjoyable through innovative ideas and products.
To find out more about Lunette, visit http://www.lunette.com/
Cathy Chapman, Marketing & Social Media Manager
389 Center Drive, #200
Park City, UT 84098
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