Holland & Barrett International Goes Live with JustEnough Promotion Management

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Europe’s Largest Specialist Health-Food Retailer Turned to JustEnough to Better Plan and Forecast Promotional Campaigns

JustEnough Software
“JustEnough’s solution is improving our time to market and will support our continued omni-channel growth across all of our divisions and brands,” said Ray Aldis, Director of Projects, Holland & Barrett.

JustEnough Software Corporation, a leading provider of omni-channel demand management solutions for retail, wholesale and direct-to-consumer businesses worldwide, today announced that Holland & Barrett International, Europe's leading retailer of vitamins, minerals and herbal supplements, has completed implementation of JustEnough Promotion Management to improve its promotional planning and forecasting.

“As a growing omni-channel retailer, our promotional campaigns continue to become increasingly complex,” said Ray Aldis, Director of Projects, Holland & Barrett. “We had outgrown our internal spreadsheet-based solution and needed a new system that would standardize and streamline our promotional planning business process across the organization. We selected JustEnough Promotion Management for its ease-of-use, flexibility and robust functionality.”

The JustEnough solution is enabling Holland & Barrett to take a more strategic approach to promotional planning. The system is providing more accurate promotional forecasts that help ensure inventory is available to meet promotional demand and avoid out-of-stock situations.

“JustEnough’s solution is improving our time to market and will support our continued omni-channel growth across all of our divisions and brands,” added Aldis. “We are pleased to have found a system that will help us plan promotions that attract new customers, increase revenues and reduce marketing costs.”

“We are delighted to provide Holland & Barrett a highly configurable solution that can manage the inherent complexity of promotion planning,” said Malcolm Buxton, President and CEO, JustEnough. “Our Promotion Management solution is enabling consistent, workflow-based planning and reporting processes that will enable them to elevate their promotions to the next level to meet their business objectives.”

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About Holland & Barrett International

Holland & Barrett International is Europe’s largest specialist health-food retailer, with 922 stores in the United Kingdom, Republic of Ireland, The Netherlands and Belgium. The business also operates more than 80 Holland & Barrett stores in China, Cyprus, The United Arab Emirates, Malta, Gibraltar, Iceland, Kuwait and Singapore as franchises. Headquartered in Nuneaton, Warwickshire, Holland & Barrett International is a vertically integrated company, manufacturing and packaging its own brand products in Burton-upon-Trent, Staffordshire.

About JustEnough

JustEnough® is a leading provider of omni-channel Demand Management solutions for retail, wholesale and direct-to-consumer businesses and is serving the planning needs of many of the world’s leading brands. Available OnSite and OnCloud, JustEnough’s innovative solutions help companies to forecast customer demand; plan assortments, allocations and inventory; shape demand with markdowns and promotions and then execute on those plans. To learn more, visit http://www.justenough.com or email info(at)justenough(dot)com.

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Caroline Proctor
JustEnough
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