Kyowa Hakko Bio Creates Global Brand Marketing Center

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Kyowa's Marketing Center Supports Global Marketing Activities

“We understand the importance of marketing locally, but as our brands grow and develop we needed a more structured organization to ensure our branding activities were consistent globally,” said Karen E Todd, RD, Sr. Director of Global Brand Marketing

Kyowa Hakko Bio Co. Ltd.,(Kyowa), a leading company in bio-technology and fermentation, says it is taking a major step in strengthening its global marketing strategy in order to fully support its customers and leverage the clinical science and quality behind its branded ingredients.

The company has established a Global Brand Marketing Center comprised of members from Kyowa’s headquarters in Japan and regional offices in North America, Europe, and Asia Pacific.

In addition to creating the Kyowa Quality Logo, Kyowa has built a strong portfolio of branded ingredients that reinforce the company’s vision to contribute to the health, beauty and well-being of diverse populations around the world. Each ingredient is backed by rigorous science. Branding their ingredients helps to distinguish Kyowa’s products from competitors, protects their science supporting these products, reinforces the quality of the raw material and provides a consistent message to consumers.

“We understand the importance of marketing locally, but as our brands grow and develop we needed a more structured organization to ensure our branding activities were consistent globally,” said Karen E Todd, RD, Sr. Director of Global Brand Marketing for Kyowa.

Kyowa’s key branded ingredients include:
Cognizin® Citicoline, Setria® Glutathione, Sustamine® L-Alanyl-L-Glutamine and Pantesin® Pantethine.

Kyowa’s trademarked brand names and logos serve as a guarantee that their ingredients are backed by the company’s commitment to the highest standards:

  •     Purity
  •     Quality
  •     Science
  •     Reliability
  •     Excellence

About Kyowa Hakko USA
Kyowa Hakko USA is the North & South American office for KYOWA HAKKO BIO CO. LTD., an international health ingredients manufacturer and world leader in the development, manufacturing and marketing of pharmaceuticals, nutraceuticals and food products. Kyowa is the maker of branded ingredients including Cognizin® Citicoline, Lumistor® L-Hydroxyproline, Pantesin® Pantethine, Setria® Glutathione, as well as Sustamine® L-Alanyl-L-Glutamine. For more information visit http://www.kyowa-usa.com or email at info@kyowa-usa.com

About KYOWA HAKKO BIO CO LTD
KYOWA HAKKO BIO CO. LTD., an international health ingredients manufacturer and world leader in the development, manufacturing and marketing of pharmaceuticals, nutraceuticals and food products. Kyowa is the maker of branded ingredients including Cognizin® Citicoline, Lumistor® L-Hydroxyproline, Pantesin® Pantethine, Setria® Glutathione, as well as Sustamine® L-Alanyl-L-Glutamine. To learn more about their brands to log on to:
http://www.cognizin.com; http://www.setriaglutathione.com; http://www.sustamine.com; and http://www.pantesin.com

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Elyse Lovett
Kyowa Hakko U.S.A.
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