Pearson Extends Partnership with Knowledge Factor to Improve Learner Outcomes

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Mastery-based Learning and Assessment Technologies Enable Educators to Continuously Assess Learners’ Performance

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Pearson, the world’s leading learning company, today announced an extended partnership with Knowledge Factor, Inc., the developers of amplifire – the learning software underlying the Dynamic Study Modules learning tools within Pearson’s MyLab™ & Mastering™ technologies. Through the use of MyLab & Mastering with Dynamic Study Modules, educators are able to continuously assess learners’ performance and activity and leverage data and analytics to personalize content in real time, reinforcing concepts that target each student’s particular strengths and weaknesses.

Pearson’s Managing Director of Higher Education, Paul Corey, said, "The Dynamic Study Modules provide learners with a tool that is engaging, has an easy-to-use and intuitive interface, and fosters retention of content and concepts by employing advanced learning science techniques.”

Since 2012, Pearson has implemented Dynamic Study Modules, powered by amplifire, into more than 350 of its digital MyLab & Mastering tools. This extended agreement will continue to provide Dynamic Study Modules to students and educators within the higher education market, including those at undergraduate or graduate institutions. Dynamic Study Modules will be available via web, tablet and mobile device.

“Working with Pearson over the past few years has been very fulfilling as we instituted our software into its digital MyLab & Mastering learning tools,” said Bob Burgin, CEO of Knowledge Factor. “We know that the future of learning is in digital content, and are excited to continue our collaboration with Pearson to further improve student achievement through digital innovation.”

With input from more than 11 million student users annually, Pearson’s MyLab & Mastering, the world's leading collection of online homework, tutorial, and assessment technologies, creates learning experiences that are truly personalized and continuously adaptive. MyLab & Mastering reacts to how students are actually performing, offering data-driven guidance that helps them better absorb course material and understand difficult concepts.

Dynamic Study Modules provide educators with access to real-time analytics that enable continuous assessment of student performance and activity, identify concepts that need reinforcement, personalize content to target each student’s particular strengths and weaknesses, and validate mastery of the information to be learned. Additionally, Dynamic Study Modules software is based on scientific findings from the areas of neurobiology and cognitive psychology, and incorporates techniques proven to promote fast learning and long-term knowledge retention.

About Pearson
Pearson is the world’s leading learning company, with 40,000 employees in more than 80 countries working to help people of all ages to make measurable progress in their lives through learning. For more information about Pearson, visit http://www.pearson.com.

About Knowledge Factor
Knowledge Factor is the developer of amplifire – the proven learning solution that delivers impacting results and improved performances across the education, test prep, healthcare and corporate markets. Built by the world’s leading pedagogical and neurobiological experts, amplifire leverages its patented methodology, robust analytics and deep business insights to help client organizations save millions of dollars and transform their businesses – reducing training times, eliminating risk and error, improving user knowledge levels, and identifying and pursuing new go-to-market strategies. Since 2001, amplifire has helped enhance the offerings, products and outcomes of education industry leaders like Barbri, The Princeton Review, Pearson Higher Education and CompTIA, and of corporate leaders like GE, Oceaneering and the world’s largest consulting firm. For more information about amplifire, visit: http://www.knowledgefactor.com.

Media Contacts:

Laura Howe, laura.howe(at)pearson(dot)com
Jamie Murphy, jmurphy(at)knowledgefactor(dot)com or 512-917-5674

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Laura Howe
Pearson
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