Crowdfunding Project for Retailers - Sonic Unity Introduces The ENCORE RockMaster Headphones with a New Business Model

Share Article

Outstanding Sound and Remarkable Value -- as low as 60% below retail (for retailers) by way of crowdfunding.

News Image

In association with leading industry audio experts, Sonic Unity has designed on-ear and in-ear headphones directly available from the manufacturing facility to retailers by way of crowdfunding. This arrangement keeps advertising, marketing and production costs low in order to provide audio products that perform well above their price points. The production is limited to a single run with a total of 20,000 units worldwide for each model. The more a retailer buys, the less there will be left for competitors.

Jason Lim, a major participant in this crowdfunding project, is an audio industry leader who co-founded NuForce, an award-winning audio brand that helped reinvent high-end audio for the digital age, where he served as CEO from 2004 to 2013. Jason, who developed several award-winning headphones reviewed by Wired, CNET, New York Times, The Absolute Sound and others, had been wondering how to offer the same quality at budget prices. The solution lay in partnering with Sonic Unity for a crowd-funding project that sets out to produce exceptional products at factory-direct pricing.

Sonic Unity’s manufacturing partners, having created headphones for some of the world’s leading brands, are more than capable of designing and producing superior products. The ENCORE RockMaster OE & IE Headphones are the first designs based on this business model. Reviews confirm that these are the best-sounding under-$100 headphones. Indeed they compare favorably to products costing four times as much, making them the ideal budget solution for mobile listening and as gifts for the holidays.

Sonic Unity relies on crowd-funding for a single production run to keep costs as low as possible – thus the chance that the same product may not be available for subsequent retail sales. To better promote this new business model, the project offers a 100-pack bundle of IE or OE headphones with free shipping worldwide priced as low as 60% below retail. This bulk quantity is designed to target small resellers and online retailers worldwide.

The ENCORE RockMaster OE Headphone


  • 50mm dynamic speaker driver
  • Soft and breathable memory foam ear pad and padded head band for exceptional comfort.
  • Replaceable braided fabric-jacket 3.5mm male-to-male headphone cable
  • Frequency Response: 20–20,000 Hz
  • Impedance: 32 ohm
  • Sensitivity: 107 dB

The ENCORE RockMaster IE Headphone


  • Balanced Armature and Dynamic Dual Driver earphones: BA driver Size: 7.9mm x 4.3mm x 2.97mm; Dynamic driver size: 9mm
  • Balanced Armature Driver delivers the speed and high frequency extension; Dynamic Driver produces deep bass and full mid range sound
  • Frequency range: 20~20KHZ
  • Impedance: 12 Ohms
  • SPL at 1KHZ: S103+-3db
  • Microphone & mute button
  • an assortment of rubber and foam ear inserts to provide a perfect, comfortable, custom fit

To find out more about this campaign, please visit

About Sonic Unity
Sonic Unity was formed in early 2015 as a collaboration of music lovers, audio experts, musicians and audiophiles. Our purpose and aim is superior sound irrespective of price -- well designed, simple to use audio products that offer the listener a real taste of high-end audio at affordable prices. Sonic Unity CEO Rick Hopkins, has a unique background in music, concert design, consumer and pro audio. As a designer, Rick has created concert events for Bryan Adams, Rush, Van Halen, Spinal Tap, Rod Stewart and The Rolling Stones. He has provided planning and site management for music festivals such a Lollapalooza featuring acts such as Primus, Alice in Chains, Tool, Rage Against the Machine, The Smashing Pumpkins, and Green Day.

Press Contact: Jason Lim
Email: jasonl(at)heapventure(dot)com
Phone: 702-997-2191

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Mod Liao
Sonic Unity
+1 702-9972191
Email >

Jason Lim
Visit website