Latinum Network Hires New VP of Technology & Senior Director of Client Solutions

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Allan Hakky and Ramesh Moorthy bring a wealth of experience to Latinum

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Latinum Network is pleased to announce the hiring of Allan Hakky as Vice President of Technology and Ramesh Moorthy as Senior Director of Client Solutions.

Allan Hakky is an 11-year veteran of OPNET/Riverbed, where he was most recently Vice President of Engineering and Engineering Operations. A graduate of Cornell University, Hakky will be lending his expertise to augment Latinum's technological infrastructure, digital platform and tools.

"I am thrilled to join Latinum Network, whose disruptive business model has helped more than 100 Fortune 500 companies better understand and activate the multicultural consumer marketplace," says Hakky. "My goal is to bring my experience to further enhance the technological innovations at Latinum in the realm of data, tools, and digital platform."

Prior to joining Latinum, Ramesh Moorthy worked for Procter & Gamble for over 20 years, with extensive experience in marketing analytics, consumer insights, business models, and supply chain/manufacturing. Moorthy was most recently in Procter & Gamble’s Consumer Insights Center of Expertise, where he was a key leader and a company expert in Marketing Mix Modeling and Pricing Analytics, and consulted across P&G’s global portfolio of brands on a wide range of projects.

"I am very excited to join the Latinum team," says Moorthy. "Latinum Network enables clients to win with the multicultural and millennial consumer in a highly impactful and cost efficient way. The Latinum business model enables our clients to access high quality best practices and research for lower cost than alternative approaches."

David Wellisch, Latinum's co-founder and CEO says, "Allan and Ramesh are exciting additions to our team, and to the investments Latinum Network is making as a company. Our goal is to continue our evolution in enhancing our core offering to our members with proprietary data and technology-driven solutions."

About Latinum Network: Latinum Network is the premier member-based advisory company dedicated to helping brands succeed in the multicultural economy. Founded in 2009, the Company’s mission is to enhance members’ ability to drive growth and measurable ROI from multicultural audiences via actionable insights, business analytics, proven strategies and consumer access. Latinum currently supports nearly 100 member companies. Proprietary solutions include VozLatinum, a bilingual online community used to support both network-wide and custom client research; Veo, a consumer mobile platform that allows direct, two-way engagement between brands and consumers; and Latinum’s Digital Platform that provides clients with proprietary syndicated research, actionable category-level insights, online tools and best practices.

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Letisha Marrero
since: 08/2011
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