San Francisco, Calif. (PRWEB) August 17, 2015
Livefyre, the leading real-time content marketing and engagement platform, today announced one of the most highly requested additions to its Livefyre Comments application: the ability to integrate ads into comment streams.
This announcement marks the first time that publishers will be able to connect comments directly to their existing ad platforms and DFPs, maintaining total control over the ads that are being displayed. Livefyre is also enabling its customers to keep 100% of the revenue from ads sold into the comments stream, bringing maximum value and revenue ROI to community engagement.
Livefyre customers have found that readers who comment are more likely to become paid subscribers, visit more frequently, stay longer and view more pages than other readers. So, at a time when the advertising industry is moving away from clicks and impressions toward more meaningful metrics like engagement, Livefyre is giving publishers the ability to capitalize on what is inarguably some of the most magnetic inventory on a page.
“Love them or hate them, commenters are consistently among the most engaged users on a site,” said Jordan Kretchmer, founder and CEO of Livefyre. “This is a tool that empowers publishers to monetize their onsite engagement by offering premium ad inventory directly in front of the most loyal members of their audience.”
Livefyre helps companies engage consumers through a combination of real-time content, conversation and social curation. The new Livefyre Studio puts billions of pieces of content at a marketer’s fingertips and lets them integrate that content into their digital marketing assets, websites, and mobile apps to increase traffic, user engagement and revenue. Named a leader among social depth platforms by Forrester Research, Livefyre is powering real-time content marketing experiences for over 1,500 leading brands including AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony PlayStation, Sports Illustrated, Unilever and Universal Music Group. Livefyre acquired social storytelling platform Storify in September 2013 and social application provider Realtidbits in November 2013.
Founded in 2009 with offices in San Francisco, New York, London and Sydney, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times two years in a row and 2013 Corporate IT Software Company of the year by the World Technology Network. For more information, visit http://www.livefyre.com or follow us on Twitter and Instagram at @livefyre or @storify.