Online Ad Agency Search and Selection Platform Expands to Match Changes in the Marketing Industry

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AgencyFinder.com increases its footprint in the industry to include listings from branding, PR, design and social media firms.

Charles Meyst, Chairman and CEO of AgencyFinder.com

The only thing that remains constant in the world of marketing is that nothing ever stays constant.

“The only thing that remains constant in the world of marketing is that nothing ever stays constant,” says Chuck Meyst, Chairman and CEO of AgencyFinder.com, the marketing industries largest online service dedicated to the search, selection and invitation of service providers specializing in marketing and advertising. “And as we’ve been asked by more and more clients to help them find firms who have competencies in areas other than traditional advertising, we’ve responded by opening up our database to the entire marketing industry.”

The AgencyFinder.com database – widely considered to be among the deepest and best maintained database of viable ad agencies and PR firms in the USA – is now being updated to include listings from branding and digital firms, design boutiques, social media agencies and more. AgencyFinder.com’s Meyst says an “all points bulletin” on the database upgrade went out to the 3,100+ registrants currently in the database and he’s expecting to add even more firm profiles over the next few months.

Citing a rise in the number of requests for digital and social media campaigns this year, Meyst confirms the change at AgencyFinder.com reflects a longer-term shift he’s seen among clients who are breaking their business down by specialty and then searching for the right service providers for each piece. “That’s a switch from the old ‘agency of record’ relationship that clients and ad agencies used to enjoy in the past,” he explains. “As businesses are looking for ever greater returns on their “marketing investment” they’re putting pressure on brand and marketing managers to squeeze their suppliers and marketing partners even tighter.”

The result, says Meyst, is a fierce desire to find people who can do the job, do it creatively and do it at a great price. “That’s where AgencyFinder.com can be of tremendous benefit.”

The standardized system Meyst and the AgencyFinder.com team have perfected over the past two decades requires clients to provide critical information up-front in order to help identify the best possible candidates from among the 3,100 records and 7,700 locations currently in the AgencyFinder.com database. The marketing service provider profiles that best fit the parameters of the client’s RFD are then presented to the client for a fair and objective evaluation in order to identify the “best fits.”

AgencyFinder.com then assists the client in arranging initial telephone interviews, followed by in-person tours with short-listed prospects and provides guidelines for conducting a final evaluation and selection (and may assist in that final selection process, if requested by the client). The majority of the work in the review is performed by the client using the AgencyFinder.com database and phone consulting service - both of which are provided at no charge.

The cost for providing access to the database, consulting service to the client and upkeep of the database is borne by the marketing service providers who register annually to the service.

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About AgencyFinder – AgencyFinder is a service of BPI, Ltd., a Virginia corporation founded in February of 1997. The service is unique in its match-making process for pairing advertising, public relations and marketing agencies with clients and is intended for use by companies seeking agency support for projects, campaigns or long-term relationships. Searching is free to marketers and supported with complimentary search consulting advice (telephone and on-site consultations) provided by BPI’s executive staff. Advertising agencies and public relations firms (right-sized for budgets less than $100,000 to more than $100 million) pay an annual registration fee to be in the on line database and eligible to participate in reviews.

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Mike Bawden
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