AdGear integrates with Forensiq to improve fraud detection

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AdGear Trader, a demand-side platform, will use Forensiq’s pre-bid solution to thwart ad fraud before impressions are purchased.

Forensiq ability to deliver results to us in 5 milliseconds in the programmatic pre-bid makes them the perfect choice for AdGear and our clients.

AdGear, an innovative real-time advertising technology company, is integrating with Forensiq to improve its ability to detect and block digital ad fraud for display, mobile and online video advertising.

AdGear will leverage Forensiq technology through demand-side platform AdGear Trader, which offers cross-channel media buying functionality, audience management and machine learning optimization.

The integration with Forensiq will complement AdGear’s pre-existing proprietary anti-fraud technology and its ongoing integrations with other fraud filtering services.

Forensiq offers an additional layer of filtering and focuses on combating fraud from an IP-based rather than audience-based perspective.

AdGear co-founder and VP-Product Vlad Stesin says that the company was attracted to Forensiq for a number of reasons. “We were impressed with Forensiq because they catch more ad fraud and do it more transparently than many other providers,” Stesin said. “What’s more, their ability to deliver results to us in 5 milliseconds in the programmatic pre-bid makes them the perfect choice for AdGear and our clients.”

David Sendroff, founder and CEO of Forensiq, is thrilled to be working with AdGear. “Being selected by AdGear is a tribute to our team, who have built the leading programmatic ad fraud detection service in the industry,” Sendroff said.

AdGear offers a complete suite of advertising technology solutions for publishers, marketers, platforms and mobile companies. The firm has offices in Montreal and Toronto. AdGear services agencies, technology partners and companies in a wide variety of industries throughout North America.

About AdGear

AdGear is a digital advertising technology company that provides platforms and services for publishers, advertisers and media agencies. AdGear’s full-stack, real-time advertising platform empowers creative and unique approaches and helps customers innovate with formats, audience data, reporting, pricing, and distribution strategies. Used in combination or as standalone services, AdGear’s publisher ad server, agency ad server and demand-side platform enables publishers, networks, agencies, e-commerce operators and other service providers to deliver cutting-edge ad serving, attribution modelling, cross-channel performance marketing, audience data management, and much more.

Contact David Thomas, 514 394 7951 x250

About Forensiq

Forensiq is a fast growing company that has developed and implemented a series of effective solutions to help fight online click, conversion and impression based ad fraud. The firm combines the latest technology plus a dedicated staff of fraud fighters who are obsessed with helping clients stay steps ahead of bad actors and achieve a better ROI. Forensiq is headquartered in New York City with offices in London and Silicon Valley. The company won three LeadsCouncil LEADER Awards in 2015 plus the 2014 LeadsCouncil LEADER Award for Best-In-Class for Fraud Detection. To learn more visit http://www.forensiq.com

Contact Shane Russell, 5WPR- NYC, 646-705-2676

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Ivan Roubtsov
AdGear
+1 (514) 394-7951 Ext: 227
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