Mirum Announces Expanded Business-Level Partnership with Adobe

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Mirum announces expanded Adobe Business Partner relationship across its global network



We’re thrilled to expand our alliance with Adobe in transforming customer experiences on a global scale.

Mirum announced it has expanded its Adobe Business Partner relationship across its global network. The partnership enables Mirum to work closely with Adobe, leveraging its latest technology to deliver innovative digital marketing solutions for clients.

Mirum has deep experience using Adobe Marketing Cloud to develop web and mobile experiences for clients around the world, including Brother, CIMB, Globe Telecom, Maybank, Maxis Malaysia, Malaysia Airlines, Singapore Economic Development Board, Singapore Tourism Board, various MasterCard programs in Asia like Priceless Cities, Priceless Privileges, MasterCard World Card, and World Elite.

“With teams trained in Adobe technology, including Adobe Experience Manager (AEM), Adobe Analytics, Adobe Campaign and Adobe Publish, we are able to build faster, richer solutions for our clients,” said John Baker, Chief Marketing Officer, Mirum. He added, “We’re thrilled to expand our alliance with Adobe in transforming customer experiences on a global scale.”

Adobe is a leader in digital marketing with Adobe Marketing Cloud, the only solution that offers a complete set of analytics, social, advertising, targeting, campaign and web experience management solutions to deliver business transformation in the enterprise.

“Adobe’s digital marketing success with customers is in large part due to our partners,” said Jim Sink, VP Global Agency Partnerships, Adobe. “As a software company we provide the tools brands need to deliver smarter and more personalized experiences, and partners like Mirum that create those customer experiences.”

Recently, Mirum Asia was named Adobe’s Digital Marketing Partner of the Year for the third consecutive year. XM Asia, which previously won the Adobe Digital Marketing Partner of the Year award in both 2013 and 2014, joined 10 other digital agencies in January to form Mirum. Mirum is also a member of the WPP Adobe Alliance.

Mirum is a modern agency that helps businesses facing major market disruption confidently pivot in to new directions and take advantage of new opportunities. Created with a pioneering spirit, Mirum brings together successful regional companies that have a deep understanding of local market needs. Our principles are rooted in innovation, design, data, marketing and technology, to drive business transformation in a world of constantly evolving behaviors and expectations. Mirum is a global network operating in 20 countries, with 40 offices and more than 2,200 professionals, and is a part of the J. Walter Thompson Company and WPP family. For more information, visit mirumagency.com.


Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, video, audience management, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide, including two-thirds of Fortune 50 companies, rely on Adobe Marketing Cloud.

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Jocelyn Weiss Malas
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