Food For Thought Reveals New Brand Refresh

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Food For Thought Enterprises (FFT) has launched a new brand redesign including new logos, visual identity and brand positioning. The announcement signifies FFT’s growth and transformation, celebrating a culture of innovation built over the company’s 32-year history.

Food For Thought Chief Executive Officer Nancy Sharp notes that “Food For Thought has a rich history of leading in the Catering and Dining Solutions Market. Our new branding position is to continue this leadership in the marketplace. Our new logo communicates confidence, stability and reliability – it brings credibility to the things we do and say. It's the seal of our promise. We are proud to bring our services to the marketplace through our new visual identity.”

The launch of the updated logos and new brand identity was developed in collaboration with Blue Dog Design, a global brand consultancy known for catalyzing brand relationships. The new websites in Food For Thought’s Catering, Delivered, Exclusive Venue and Dining Services divisions reflect a modern, dynamic representation of the special event and foodservice industries.

John Rudy, Vice President of Catering, adds, “This is an incredibly exciting time for our organization. Communicating to the public and our team that helping people make the most out of what matters most is a powerful statement. Knowing that we are responsible for creating moments, which are difference-making and memorable, gives us a reason to get out of bed each day.”

Allynn Pattison, Director of FFT Dining Services, also notes, “As we continue to lead the market in nutritionally-focused food, contemporary design and amenities that are smart financial investments, our new look shows the strength and commitment to our core values in servicing our esteemed clients.”

All new websites can be accessed through http://www.fftchicago.com.

Media inquiries can be directed to Bess Montecalvo, Marketing Manager, at 224-935-0691 or bmontecalvo(at)fftchicago(dot)com.

About Food For Thought:
Food For Thought is a leading provider of fine catering and foodservice management for the Chicagoland area. Since 1983, Food For Thought Catering has enjoyed an esteemed place among Chicago special event companies. We are proud to be the exclusive catering partner of The Adler Planetarium. In addition, Food For Thought is honored to be on the preferred catering list for numerous distinguished venues including The Field Museum, Chicago History Museum, and Lincoln Park Zoo. Food For Thought is proud to serve the local community at all 23 of our Food For Thought Café locations throughout Chicagoland. The company prides itself on being GREEN SEAL, WBE, MBE and CMSDC Certified. Further information on Food For Thought can be found at http://www.fftchicago.com or by calling 847-982-2608.

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Bess Montecalvo
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