Refer-a-Friend App Boosts the Sales Conversion Rate for TireBuyer.com Brand to 13.09%

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TireBuyer.com, a leading retailer of tires and wheels, sees an impressive sales conversion rate of 13.09% using ShopSocially’s Referral solution.

ShopSocially's Refer-a-Friend app_TireBuyer.com
By embedding ShopSocially’s Referral program, we not only generated handsome referral traffic to our site but also converted this referral traffic into customers. - Devon Butler, Senior Manager at TireBuyer.com

TireBuyer.com, a part of the largest tire distributor in the United States – American Tire Distributors, delivers the biggest selection of brand-name tires to thousands of trusted local installers across the country. The tire company, operating as online retailer of tires and wheels since 2009, was looking to boost its sales by leveraging its growing customer base. It wanted to augment its website with a powerful word-of-mouth engine that will help reach a larger number of like-minded audiences at a minimal budget. TireBuyer.com devised a strategy using ShopSocially’s innovative solutions. Referral traffic generated from this strategy converted at an impressive rate of 13.09% at TireBuyer.com.

TireBuyer.com integrated ShopSocially’s Refer-a-friend app on its website to generate a constant source of referral traffic to its website. The app interface was customized by ShopSocially to blend with existing interface of TireBuyer’s website. The customers are incentivized with a $25 prepaid Visa card for taking part in the referral program. Besides the incentives and strategic placement of the referral program on the website, the options to share the referral program through social media channels have increased the virality of the program. ShopSocially’s Refer-a-friend app has helped TireBuyer.com to reach the social circles of their customers. The referral traffic generated from these referrals is converting at a high rate of 13.09%.

“Our main objective is to enhance customer’s shopping experience on our site. By embedding ShopSocially’s Referral program, we not only generated handsome referral traffic to our site but also converted this referral traffic into customers.” commented Devon Butler, Senior Manager at TireBuyer.com. “It has been a pleasure to work with ShopSocially and design a referral marketing program that is on delivering tangible results.”

In addition to the Refer-a-Friend app, TireBuyer.com also integrated ShopSocially’s Share-a-Purchase app to further boost the impact of word-of-mouth. ShopSocially’s Share-a-Purchase app is uniquely designed to capture the post-purchase excitement of customers and convert them into brand ambassadors. Using this app, TireBuyer.com further increased its reach and awareness of the brand.

By using both ShopSocially’s Refer-a-Friend and Share-a-Purchase apps, TireBuyer.com managed to achieve the following successes:

● Boosted sales to acquire a sales conversion rate of 13.09% from referrals
● Reached to new and highly relevant target audience
● Established itself as a trusted brand through referrals

“The best way to acquire new customers is by leveraging existing customers and by embedding a result-driven referral program on the website.” commented Samir Palnitkar, President at ShopSocially. “We are happy to see TireBuyer.com benefit from ShopSocially’s Refer-a-friend app and improve their sales conversion rate significantly.”

About TireBuyer.com
TireBuyer.com offers the easiest way to buy tires and wheels. They are changing the way people buy tires and wheels by delivering the biggest selection of brand-name tires, fast and free, to thousands of trusted local installers. TireBuyer.com, have been selling tires and wheels online since 2009 but they are a part of the largest tire distributor in the United States – American Tire Distributors, in business since 1935. So, while they are a young online tire company, they’ve got 80 years of industry experience.

About ShopSocially
ShopSocially is a premium, social, referral and loyalty platform for marketers. Leading brands like Zazzle, ULTA, Beretta, Dressbarn, Avenue etc. are using the ShopSocially platform to enable referral marketing, visual commerce, customer loyalty, social login, social gamification and other such programs on their site.

ShopSocially has been consistently driving word-of-mouth promotions via social for 1000s of brands and delivering positive ROI for their social media efforts. ShopSocially has won several awards and has also been featured by Facebook in a Social Commerce case study.

Launched in Oct 2010, ShopSocially is a privately held company in Santa Clara, CA. For contact information, please visit http://shopsocially.com/platform/request-a-demo.html.

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Nidhi Garg
ShopSocially
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