HCB Health Selected to Promote Austin Regional Clinic ACCESS Program

Share Article

Campaign will launch this fall to reach more patients in Central Texas.

News Image

HCB Health, one of the nation’s top independent healthcare advertising agencies, announced that Austin Regional Clinic (ARC) has selected the agency to promote awareness of ARC’s enhanced patient-centric healthcare services.

“We are excited to work with Austin Regional Clinic to help their 420,000 patients learn about the great advantages they have at ARC and reach more patients in Central Texas,” said Kerry Hilton, CEO and partner of HCB Health.

The ARC ACCESS campaign encourages patients to contact ARC for all their healthcare needs, and to take advantage of new 24/7 online and phone services. Patients can book or request their own appointments online or call during off-peak hours, including weekends, to schedule appointments.

“People tend to call Monday morning to schedule an appointment if they get sick or injured during the weekend. We hope to change that pattern and help patients get the care they need when they need it.” said ARC’s Marketing Director Heidi Shalev. “As the Central Texas population continues to grow, we are here for patients 24/7, in the clinic, on the phone and online.”

Patients can also easily access test results, message their care team, and print immunization records at any time convenient to them, among other communication improvements. The ARC ACCESS program is designed to avoid frustrating telephone waits during times of high call volume and create an increasingly positive patient experience.

HCB Health will use traditional, digital and social media to help expand ARC ACCESS internally throughout the ARC system, leading its staff to promote patient awareness during visits, as well as externally to existing and potential patients.

The new appointment scheduling services and online patient portal are the most recent patient-centric innovations implemented by ARC. Other convenient healthcare services offered at ARC include same-day appointments, all-night nurse triage, multiple specialties and locations, and acceptance of over 50 insurance plans.

HCB will begin working on the campaign this month with the initial roll-out to begin in early fall.

About HCB Health
Founded in Austin, Texas in 2001, HCB Health is an independent full-service healthcare communications agency with one of the world's leading practices in medical marketing. Among the first agencies to integrate digital technology into its offerings, HCB serves the entire healthcare sector including companies in the medical device, pharmaceutical and biotech industries. In early 2015, HCB acquired Chicago-based Topin & Associates expanding and diversifying the agency's client offerings while establishing a strong presence in the Midwest.
To learn more about HCB visit hcbhealth.com follow us on Facebook facebook.com/HCBhealth and check out our blog hcbhealth.com/health-blog.

About Austin Regional Clinic
Austin Regional Clinic is a multispecialty medical group committed to providing comprehensive healthcare services throughout the greater Austin area. Founded by three physicians in 1980, it now provides health care to over 420,000 area residents in 21 locations in seven cities, including both primary and specialty care. ARC is unique to the Austin area because of the widespread locations, convenient services and quality assurance programs. ARC patients enjoy access to such conveniences as same-day appointments, online appointment scheduling, 24/7 phone scheduling, ARC MyChart patient portal, After Hours Clinics, and nursing services through the night. Most ARC offices also offer on-site radiology and lab services and some offices offer specialty programs such as a travel clinic and weight loss programs.
For more information, visit http://www.austinregionalclinic.com.

Heidi Shalev: hshalev(at)austinregionalclinic.com

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Angela Dejene
Visit website