Where2GetIt Announces Home Depot A Brand Battle Winner Over Lowe's Home Improvement

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In Where2GetIt's newest case study in collaboration with Street fight, two retailers were analyzed and determined one brand to be superior in local digital marketing-- Home Depot.

Street Fight Brand Battle, Sams Club Digital Marketing, Costco Digital Marketing
These were two worthy competitors and a lot can be taken away from the way they score on the six pillars of local search.

Where2GetIt (http://www.where2getit.com/), an industry-leading provider of location-based digital marketing solutions, is pleased to announce its fourth installment in the Brand Battle series for hyperlocal business and marketing publication, Street Fight. This Brand Battle will assess the local brand presence for home improvement retail leaders Lowe’s and Home Depot and will evaluate which of these two industry competitors is more successful in connecting with local consumers through digital platforms.

In this Brand Battle, both Lowe’s and Home Depot were evaluated using the "six pillars of local search" (data quality, local SEO, reviews, local advertising, engagement, and competitor benchmarking) to see how each component affects their overall local presence in these markets as well as their brand score. They were then assigned a Brand Score, which was calculated with a proprietary algorithm from Where2GetIt that consists of 250 variables grouped into the six pillars.

Ultimately, Home Depot proved to communicate more effectively with its local consumer base. Home Depot achieved a Brand Score of 685, 49 points ahead of the 636 Brand Score for Lowe’s. Home Depot proved to have better local data quality, local SEO, reviews, social engagement and competitor benchmarking. Lowe’s did receive a higher score for local advertising with a $200,000 edge in local advertising investment, but needs a stronger commitment to customer engagement and local pages.

Lowe’s and Home Depot combine to serve nearly 4,000 markets across the U.S., but this Brand Battle shows that each company has room for improvement in the area of reviews. Both of these brands were determined to have low satisfaction ratings, with Home Depot attaining a score of 45.2 percent and Lowe’s receiving 43.6 percent satisfaction. While each organization received just one star from more than 30 percent of their total reviews, Home Depot was determined to have the edge over Lowe’s in friendliness, helpfulness, price satisfaction, quality of service and speed of service.

“It has been exciting to focus Where2GetIt’s reputation management and analysis tool, Brandify, on two major competitors with a presence in so many different local markets,” said Manish Patel, CEO of Where2GetIt and Brandify. “In the course of our evaluation, we were able to learn a lot about the way they approach customer interaction, the quality of their data and their commitment to local pages across social media pages like Yelp. These were two worthy competitors and a lot can be taken away from the way they score on the six pillars of local search.” Read the full Brand Battle on Street Fight.

Previously, Where2GetIt has developed infographics and provided extensive analysis in the warehouse retailer, movie theater and frozen yogurt industries for Street Fight’s Brand Battle series. Where2GetIt provided a detailed examination of the local presence for Costco vs Sam’s Club, Regal Cinemas vs. AMC Theaters and Yogurtland vs. Pinkberry, respectively. Please visit Street Fight to view previous entries in the Brand Battle series from Where2GetIt.

About Where2GetIt
Where2GetIt was established in 1997 and has since grown into an industry-leading provider of location-based digital marketing solutions, powering more than 500 brands and serving more than 4,500,000 brick and mortar locations. Where2GetIt has channel strength that reaches millions of consumers around the world. CEO Manish Patel has led Where2GetIt in developing local marketing solutions that include the Brandify platform, scalable local SEO, local advertising, mobile-local technologies and local-social marketing tools.

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Mireya A. Prado
Where2GetIt
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David Feistel
LFPR
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