TicketManager Inks Partnership with University of Colorado Enabling Companies to Get ROI on Buffaloes Tickets

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Colorado’s Newest Sponsor Helps Companies Use Sports Tickets While Eliminating the Hassle of Unused Tickets

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More than ever, corporations see the University of Colorado’s sporting events as attractive venues for entertaining their clients, and our exciting new partnership with TicketManager makes it incredibly easy for them to do so

TicketManager, the cloud-based ticket management choice of more than 4,000 companies around the world, has now joined with the University of Colorado through a sponsorship agreement with Buffalo Sports Properties, a division of Learfield Sports.

Since it joined the Pac-12 Conference in 2011, the University of Colorado has notably updated their athletic facilities and the demand for tickets to its sporting events has never been higher. Through its new partnership with TicketManager, it is easy for corporate sponsors of CU and Buffs Sports Properties to manage tickets to those sporting events, and track the return on investment they generate.

“The University of Colorado has a terrific history and one of the nation’s most beautiful campuses,” said Tony Knopp, CEO of TicketManager. “With so many local businesses and those nearby in Denver, there is demand to see the Buffaloes play. We are honored to be selected to partner with CU and provide a ticket management solution.”

The choice of major corporations worldwide, including American Express, AT&T, Coca-Cola, Google, HP, MasterCard and many others, TicketManager makes tickets easy to get, easy to distribute, easy to track and easy to report on, all the while maintaining compliance.

Since its founding in 1876, the University of Colorado has educated more than 435,000 students, and its Boulder campus (one of four) was ranked by Best College Reviews as number 49 of the 100 Most Beautiful College Campuses in America. This Boulder campus features the 50,000-seat Folsom Field, where the Buffalo football team plays, and not far away is the 11,000-seat Coors Events Center, where the Buffs play basketball. All this creates the perfect setting for corporate sports entertainment.

“More than ever, corporations see the University of Colorado’s sporting events as attractive venues for entertaining their clients, and our exciting new partnership with TicketManager makes it incredibly easy for them to do so,” said Lance Gerlach, general manager of Buffalo Sports Properties.

Sports tickets are a necessary investment for many businesses, with the average corporate guest representing more than $131,000 in business, while suites at sports venues can bring in more than $2.35 million in potential revenue. So, efficiently managing sports tickets and maximizing their enhancement to profits are crucial to businesses. With TicketManager, corporate executives can analyze how their tickets are working to make decisions on where to allocate ticket requests for high-demand games and how to allocate budgets going forward. Companies can measure return on investment (ROI) and return on business objective (ROBO) in order to understand how their tickets are working for them.

“TicketManager can be accessed right from your smartphone,” said Knopp. “In this way you can conveniently purchase, manage and distribute tickets to where they bring the most benefit. And now we are excited to bring this service to Colorado Buffalo sporting events.”

About TicketManager
TicketManager (http://www.ticketmanager.com) is where tickets mean business. TicketManager makes company tickets simple by enabling companies to measure the business impact of sports and entertainment assets while staying compliant.

Described as “Necessary in Business” by CNBC, TicketManager offers a variety of web and mobile products to help companies of all sizes use the tickets they own, buy the tickets they need, and stay compliant with all federal, state, and local regulation without adding another layer of red-tape or confusing software.

TicketManager makes tickets available where the business user lives, whether on their mobile device, in their CRM, or through their team and venue partners. TicketManager partners with over 60 professional sports teams and venues as well as industry leading partners, Salesforce.com and Concur, to offer integrated products alongside education. The company is based in Calabasas, CA.

About Learfield Sports
Learfield Sports manages the multimedia rights for more than 100 collegiate institutions. Its rich history includes four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. The company has prominence in all of the major conferences and titles the prestigious Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. Learfield represents collegiate institutions, conferences and arenas for their respective multimedia rights and sponsorship initiatives, and offers these partners with professional concessions and ticket sales, licensing and trademark consulting, digital platform expertise and venue signage and technology systems through its owned companies. To learn more about Learfield’s history, businesses and job opportunities, visit http://www.learfieldsports.com.

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