Luckie & Company Wins Tourism Industry Awards

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Agency contributions recognized at annual tourism conference.

Bill Dinan, Account Supervisor at Luckie & Company

What may have once been a ‘drive-thru’ state is now firmly ingrained as a ‘drive to’ state, attracting visitors from all over the country and even overseas.

Luckie & Company was recently honored with three awards at the annual Alabama Governor’s Conference on Tourism, held in Mobile, Ala. These awards were presented to Luckie by the Alabama Tourism Partnership and the Alabama Association of Destination Marketing Organizations (AADMO).

  • Alabama Tourism Partnership Appreciation Award: in appreciation and recognition of 12 years of dedicated and valuable service to the Alabama tourism community (2003-2015)
  • AADMO Award of Excellence: in recognition of an award-winning body of creative work for the Alabama Tourism Department (2003-2015)
  • AADMO Award of Excellence: given to Bill Dinan, Luckie & Company account supervisor, in grateful appreciation of friendship and dedicated service to the Alabama tourism industry (2015)

In regards to the Alabama Tourism Partnership Appreciation Award, Susann Hamlin, president of AADMO and executive director of the Colbert County Tourism and Convention Bureau, stated, “What may have once been a ‘drive-thru’ state is now firmly ingrained as a ‘drive to’ state, attracting visitors from all over the country and even overseas. Over the course of this journey, Luckie was given the opportunity to take the state’s marketing to a whole new level of creativity in traditional, digital, event and experiential marketing.”

Account Supervisor Bill Dinan was described by several members of the AADMO as “high energy, dedicated, passionate and a big idea man” and was awarded for his contributions to tourism in Alabama.

“It was an honor to represent Luckie at the conference and accept these awards on its behalf,” said Dinan. “I am humbled by the personal recognition from our tourism industry partners and give credit to our close, collaborative relationships as a significant factor in the progress and successes we’ve achieved together.”

During the course of 12 years, Luckie helped to raise tourism economic impact from $4 billion to over $11 billion. For more information on Luckie’s travel expertise, please visit

About the AADMO
Membership consists of convention and visitor bureaus, other public entities and membership-based organizations that have destination marketing as their primary objective. Susann Hamlin serves as president.

About the Alabama Tourism Partnership
This group is a consortium of the AADMO, the Alabama Restaurant & Hospitality Alliance, the Alabama Travel Council and the Alabama Tourism Department, plus the Alabama Department of Conservation and Natural Resources, State Parks Division. Tynette Lynch is the elected president.

About Luckie
Luckie is a one-of-a-kind, midsize, full-service marketing agency based in Birmingham with offices in Atlanta and London. Neck-deep in data with a keen eye on the human experience, we craft stories, plant connections, manage experiences and accelerate outcomes like nobody’s business. We not only get you closer to your customers, but we also help keep you there for the long haul. Since 1953, we’ve powered brand successes, and today our portfolio set is truly diverse with exceptional clients such as GlaxoSmithKline, Marriott, Little Debbie, Brown-Forman, Express Oil Change, Regions Bank, Alabama Tourism and Alabama Power. For more on blending data, technology and creative to deliver true customer engagement, find us at

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Maree Jones
Luckie & Company
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