PMMI Media Group to Invest in Real Time Audience Dashboards

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PMMI Media Group will offer industrial marketers real-time, multi-channel audience data for all PMMI Media Group business-to-business titles. Dashboards will deliver a comprehensive look at e-mail, web site, print and social reach, including trade show and conference attendance.

PMMI Media Group
We’re very excited about the ability to offer this level of transparency; imagine being able to watch circulation growth in real time, as new professionals subscribe to a magazine or sign-up for a newsletter.

The fundamental changes that the Web and digital publishing have brought to the media landscape have also rendered obsolete traditional formats for reporting audience metrics. Three years ago PMMI Media Group (http://www.pmmimediagroup.com), (formerly Summit Media Group), was unique among business publishers in offering real time reporting of activity for its digital ad products. Today the company announces the next phase of advertiser intelligence – a multi-channel media dashboard, which will give industrial marketers complete transparency into the total reach of each of its brands in real time.

PMMI Media Group publishes Packaging World, Automation World, Healthcare Packaging, Contract Packaging and Packaging + Processing OEM. The new audience dashboards for each publication and marketplace will provide real-time audience information that can improve media buying, planning and analysis, and enhance understanding of market segments.

"Our customers have long appreciated the detailed live data we provide for our lead-generation products," says PMMI Media Group President, Joseph Angel. "We’ll soon be offering the same dynamically updating metrics for our e-database, magazine audiences, social media channels, Web traffic and attendance at PACK EXPO trade shows and PMMI Media Group conferences – all in one place and in real time."

Real time audience dashboards meet the needs of today’s accelerated business climate. Media buyers will be able to browse continuously updated audience data anytime at the PMMI Media Group website. The dashboards are expected to be available in early 2016.

“A few years ago we brought our circulation data in-house, laying the groundwork for our dashboard initiative,” says Healthcare Packaging and Automation World Publisher and PMMI Media Group VP Jim Chrzan, who also heads up audience development. “Our investment in building the dashboards will be accompanied by investment in a third-party independent audit to ensure the quality of our numbers. We’re very excited about the ability to offer this level of transparency; imagine being able to watch circulation growth in real time, as new professionals subscribe to a magazine or sign-up for a newsletter.”

As part of this transition, PMMI Media Group has secured the services of Washington D.C.-based Tate & Tryon; the public accounting and consulting firm will conduct an independent audit of the various brand audiences. Initial audits will take place in June 2016.

About PMMI Media Group

PMMI Media Group is a market-leading B2B media platform that produces information for processing and packaging professionals, bringing together solution providers and end-users and facilitating connectivity throughout the supply chain. Its world class media brands — Packaging World, Automation World, Healthcare Packaging, Contract Packaging and Packaging + Processing OEM— are proven leaders in covering this diverse and dynamic marketplace, and its digital products incorporate leading edge media technologies to deliver informed, actionable business intelligence to the industry. PMMI Media Group also produces The Automation Conference & Expo, an annual education and networking forum, taking place in Chicago each spring.

PMMI Media Group is a part of PMMI, The Association for Packaging and Processing Technologies, a trade association representing more than 700 companies that provide a full range of processing and packaging machinery, materials, components and containers. Learn more at http://www.pmmimediagroup.com, http://www.pmmi.org and http://www.packexpo.com.

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Susan DaMario
PMMI Media Group
+1 (312) 222-1010 Ext: 171
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