British Holidaymakers Seek ‘True Holiday Freedom’ On European Roads, According to Auto Europe

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New research reveals that British holidaymakers believe a holiday can only begin once they’ve travelled up to 200 miles more after stepping off a plane

Epic Road Trip

"What’s interesting is that our findings show some people need to drive on an open road abroad to feel completely relaxed and carefree before enjoying their well-earned break from their everyday lives."

While many people already go on holiday to seek freedom from their everyday lives, travelling up to 200 miles more after landing at an airport is when the holiday truly begins, according to new research released by affordable car hire broking company, Auto Europe.

The research reveals that sunshine and beaches are no longer enough when it comes to Brits' holidays, with more than half (63%) willing to travel up to 200 miles more in seek of rest and relaxation once they've reached their destination.

A further one in 10 (13%) intend to go as far as 250 miles after stepping off the plane to ensure even more value for money from their holiday.

Despite the majority (70%) looking forward to taking in the beautiful scenery of the country they plan on visiting and 41% salivating over at the thought of the cuisine on offer, more than a third (39%) can’t wait to get off the beaten track and discover their destination's hidden gems while 33% seek their own space away from other tourists.

A further 35% are excited about getting to experience the local culture compared to just 25% stipulating the Sun as important.

More than a quarter (28%) said that their upcoming getaway was a chance to meet attractive and interesting locals, which is considered more important than history or architecture (26%) the destination has to offer.

The Road-trip Abroad: The Key to Holiday Freedom

More than half (56%) will book a hire car to cover the miles with 49% choosing to jump in the car on a break because of the unparalleled freedom it offers.

Unsurprisingly, 42% explained that it allows them to see more of the country they are in compared to a packaged holiday.

More interestingly, over a quarter (28%) say that driving abroad makes them feel ‘completely carefree’ with a further one in 10 (11%) stipulating that driving abroad is the only time that they will ‘completely relax’ when on holiday.

A fifth (22%) like to get in the driving seat while away as it allows them to see new sights and experiences that could lead them to find a new meaning or direction in life.

The Perfect Road Trip

According to 45% of respondents, it starts with scenic roads and lush greenery, before passing through coastal towns and villages (39%) in a luxury car - nothing like the one they have at home (36%) and surrounded by mountain views (32%).

For 17% of respondents, adventurous terrain was a factor in the quintessential road trip, while getting lost added to the excitement for 16% and one in 10 (11%) just couldn't wait to feel the wind in their hair when it comes to holidaying abroad.

The Dream Driving Destination

Almost a quarter (23%) believe that a driving holiday around the Amalfi Coast in Italy is best place to cover such miles when it comes to rest and relations, while 20% say La Route des Grandes Alpes in France is their dream driving route.

A road trip from Barcelona to Malaga in Spain was the third most popular route, mentioned by 18%, followed by an east to south coast drive in the same country (16%), which came in just ahead of the ring of Kerry in Ireland (15%).

Rui Alves, digital marketing director at Auto Europe, explains: “Our research proves that car hire is integral to a holiday.”

“Despite the obvious benefits that come with hiring a car, such as the unparalleled freedom it might offer on holiday, what’s interesting is that our findings show some people need to drive on an open road abroad to feel completely relaxed and carefree before enjoying their well-earned break from their everyday lives.

“Fortunately, British holidaymakers don’t have to look far as the miles they would usually cover on holiday for the best worldwide deals on car hire as we offer affordable rentals at low prices online.”


Notes to Editors

*Research commissioned by Auto Europe and conducted by Atomik Research in May 2015. More than 1000 consumers aged 18+, were surveyed who were frequent travellers and motorists.

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Sam Brawell
since: 06/2008
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