Efinancial Leverages LeadiD’s Consumer Intent Score to Convert High-Intent Consumers

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With LeadiD, top insurer transforms customer acquisition efforts for competitive advantage in identifying, dialing, and converting in-market insurance prospects.

LeadiD, the company bringing consumer intent data and analytics to online leads, today announced that insurance leader Efinancial has integrated LeadiD’s Consumer Intent Score into its customer acquisition program. The integration will enhance Efinancial’s competitive advantage in identifying, dialing, and converting the most qualified, high-intent insurance leads, as indicated by the behaviors of consumers that LeadiD witnesses across the industry.

“Efinancial has traditionally used demographic data to identify the type of consumer that fits our target customer profile. What we discovered is that many consumers in this group have no intent to purchase insurance,” said Mike Rowell, CEO of Efinancial. “LeadiD’s behavioral insights enable Efinancial to determine if a consumer has the true intent to purchase, a fact which powers our ability to engage the right consumers, with the right products, at the right time.”

LeadiD’s Consumer Intent Score demonstrates clear performance gains compared to models that do not incorporate LeadiD data. Using LeadiD’s models, the top 10% of Efinancial’s leads were more than 8x likely to become customers than the bottom 10%.

“Efinancial was able to use LeadiD’s intent-based scores to identify 15% of our lead volume that had little to no intent to purchase insurance,” added Tom Allan, VP of Analytics at Efinancial. “With LeadiD, we can reallocate resources that would have been spent working these low-intent leads towards those that have high intent. That means more policies sold, increased revenue, and substantial increases in marketing efficiency.”

“When it comes to measuring a consumer’s likelihood to convert, actions speak louder than addresses,” said Ross Shanken, Founder and CEO of LeadiD. “Likewise, Efinancial’s actions in examining the behavioral intent of their consumers set them apart in the industry. We’re thrilled to power this solution for such a forward-thinking company.”

About LeadiD
LeadiD is the data and analytics platform that enables marketers to use data, insights, and analytics to make the best decision on every intent-driven, online consumer interaction. It is the only independent, neutral, open technology platform that allows marketers to know the certified origin, history and network intelligence of every 1st or 3rd party lead – creating a standard data currency for the lead generation ecosystem to communicate and optimize. LeadiD's comprehensive AppMarketplace offers plug-and-play solutions for TCPA compliance, fraud detection, data validation, scoring, and more. For more information, visit LeadiD.com.

About Efinancial
Headquartered in Bellevue, Washington, Efinancial offers life insurance to consumers nationwide. As a leading provider of online life insurance, Efinancial monitors top-rated insurance companies providing competitive rates, to give their customers the ability to shop and compare prices from the comfort of their home or office. To learn more about Efinancial, as well as the products and services they provide, visit http://www.efinancial.com or call 1-866-765-4296.

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Wendy Barbour
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