Profiles in Success: Resort Collection Making Waves with Shores of Panama and LeisureLink

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Popular beach resort celebrates 115% boost in bookings through LeisureLink

Resort Collection boost bookings 115% through LeisureLink

Resort Collection boost bookings 115% through LeisureLink

LeisureLink is the most efficient, most user-friendly technology available. There’s service within the service that I haven’t found elsewhere.

For a small player, Shores of Panama is making a big name for itself as one of the highly successful properties managed by the Resort Collection®. Resort Collection manages ten properties, ranging from 30 to 400 rooms. With 60 different unit types, Resort Collection was hitting a snag. They needed a distribution solution that enabled them to control their inventory without hassle - while also being highly flexible.

With 23 stories of new, luxury, gulf-front condominiums, the Shores of Panama in Panama City Beach, Florida, rises above and beyond as the ultimate beach destination, with amenities that capture the spirit of the Emerald Coast. Faced with the challenges of numerous management companies in the same building, Shores of Panama became embattled in an extremely competitive space. As such, it became imperative to find not only an effective revenue management system, but also an experienced team of expert services. LeisureLink, the leading full-service travel technology solution for the vacation rental industry was the answer.

Eve Phillips, Resort Collection's Director of Revenue Management explains, “LeisureLink is the most efficient, most user-friendly technology available.” In particular, she points out the advantages include auto-generated and reliable inventory alerts; the ability to look at larger spans of inventory which can be loaded up to a year in advance—at one time; and the convenience of mobile notifications. She notes that as demand increases, she closes off other channels and uses LeisureLink as a strong final sales point for the last available inventory a day or so out.

LeisureLink operates with a team of dedicated account managers who understand the unique needs of a the vacation rental market beyond what an algorithm can provide. Without that personalized attention, the resort’s rental rates could have easily plummeted with all the competition. Instead, an experienced account manager was able to capitalize on the rates and availability to maximize bookings, ADR, and revenue.

“Our LeisureLink account manager is the most responsive market manager,” Eve adds. “Earlier this year, when we brought a 300-room resort online overnight she said, ‘I’m on it!’ and she was. There’s service within the service that I haven’t found elsewhere.”

Using LeisureLink proved to be highly beneficial for Shores of Panama in the past year. When looking at the gross bookings, they saw a growth of 115 percent from 2013-2014. This comes out to an increase of nearly $120,000. In addition, the ADR jumped by $22, and there was a 76 percent lift in occupancy. It’s clear that trusting LeisureLink in this highly competitive market was a tremendous success story for Shores of Panama and Resort Collection on many levels.

To learn more or request a live demo of the LeisureLink solution, please visit or call 1-855-840-2249.

About Resort Collection®
Resort Collection invites sun worshippers to visit America’s favorite beach destination, Panama City Beach, and stay at one of its many properties, which include the family-friendly Edgewater Beach & Golf Resort, the magnificent Majestic Beach Resort, the fun-filled Laketown Wharf Resort, the luxuriously appointed Emerald Beach Resort, the relaxing Long Beach Resort, the dazzling Shores of Panama Resort, the contemporary Grandview East Resort, the exciting Summit Beach Resort, the beautiful Sunbird Beach Resort and the exclusive En Soleil—all located on the “World’s Most Beautiful Beaches.”

Resort Collection boasts over 1,200 full-service Gulf-front suites and golf villas, 100,000 square feet of indoor and outdoor meeting space, the world’s most beautiful beaches, award-winning fine dining at Firefly, six Plexicushion tennis courts, an outdoor basketball court and 21 luxurious pools, and offers an executive nine-hole golf course and 27 holes of championship golf at Hombre Golf Club on Northwest Florida’s Gulf Coast. Visit

About LeisureLink
Salt Lake City-based LeisureLink helps vacation property suppliers optimize the value of distribution. Suppliers can easily distribute their inventory to top online travel agencies like Expedia,, VacationRoost, and Orbitz; all major global distribution system players; and the top travel tour operators. Suppliers can manage their distribution from one platform – optimizing rates, availability, specials, and even content changes. Suppliers are provided with specialty distribution consulting and expertise from Account Managers who understand travel distribution, and can maximize exposure. Finally, LeisureLink consolidates all accounting, payables and receivables with a single, reliable source of payment, providing order and clarity to the often complex accounting issues in the world of travel distribution. For more information, visit

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