Philadelphia, PA (PRWEB) August 24, 2015
LeadiD, the fast growing company bringing consumer intent data and analytics to online leads, today announced the appointment of three key hires. Ryan Schwartzberg will join the company as Director of Account Management, Matt Smidebush as Director of Strategic Accounts (Insurance), and Patrick Lutz as Strategic Account Manager. The addition of these hires continues LeadiD’s commitment to hiring respected industry experts that add immediate value for our clients and the markets LeadiD serves.
With over 10 years’ experience with the largest lead providers and national marketers while working at TARGUSinfo and Neustar, Schwartzberg is an accomplished sales and client management leader that is well known across the lead generation market for his ability to help clients improve their businesses . He will manage LeadiD’s Major Accounts team.
Smidebush joins LeadiD from online media company QuinStreet, where he focused on large insurance carrier relationships. Smidebush’s specialties include lead generation for the life Insurance vertical, client strategy and relationship management, business strategy development, analytics, and project management. Smidebush will focus his efforts on growing LeadiD’s insurance vertical.
Lutz comes to LeadiD from ad technology leader PointRoll, where he managed a team focused on key Publisher relationships. Lutz brings a background in marketing, including campaign management, social media and networking, and branding. He will focus his effort on managing the company’s Strategic Accounts.
“Improving lead quality and acting on the predictive power of consumer intent is a crucial and high priority for marketers,” said Paul McConville, Chief Revenue Officer or LeadiD. “Adding these three valuable hires to our team demonstrates not only our growth, but also our commitment to delivering the solutions that address the needs of our industry and of our customers in particular.”
The LeadiD platform monitors more than 120 million consumer events each month across a network of more than 400 publishers.
LeadiD is the data and analytics platform that enables marketers to use data, insights, and analytics to make the best decision on every intent-driven, online consumer interaction. It is the only independent, neutral, open technology platform that allows marketers to know the certified origin, history and network intelligence of every 1st or 3rd party lead – creating a standard data currency for the lead generation ecosystem to communicate and optimize. LeadiD's comprehensive AppMarketplace offers plug-and-play solutions for TCPA compliance, fraud detection, data validation, scoring, and more. For more information, visit LeadiD.com.