“Most experiential marketers don’t know how best to calculate ROI around their events, and this white paper will give them the roadmap they need to protect and grow their budgets.”
Chicago, IL (PRWEB) August 19, 2015
eshots, Inc. (http://eshots.com) has published a new white paper today, summarizing the “The 8 Steps of Driving Event ROI”. This white paper helps experiential marketers at enterprise brands gain insights around calculating and growing ROI for their events. These are based on learnings accumulated by eshots over its nearly two-decade history. With topics ranging from technology and marketing to program management, this white paper discusses the full lifecycle of an event, from start to finish, helping marketing executives make smarter decisions in critical areas that are often overlooked.
This white paper details actionable “how-to” lessons about the following topics:
- Picking the right events
- Marketing the event
- Using the right activation tools
- Optimizing activation team performance
- Cross-channel remarketing
- Allowing for immediate response time by agents
- Tracking key metrics and driving sales/ROI
- Getting consistency across departments
eshots founder and CEO, Craig Steensma said about the white paper “We’ve been leading the event analytics space for nearly two decades and that has given us terrific benchmarking data to enable our clients to make more profitable decisions.” Steensma continued “Most experiential marketers don’t know how best to calculate ROI around their events, and this white paper will give them the roadmap they need to protect and grow their budgets.”
To download the white paper visit our website or for more information about eshots, email info(at)eshots(dot)com.
Founded in 1998 and headquartered in Chicago, IL, eshots, Inc. (http://eshots.com) is the leading event intelligence platform in the experiential marketing industry. eshots helps its clients to set and benchmark event strategies, maximize consumer lead capture and track/convert those leads into sales. eshots’ team of consultative account specialists deliver enterprise clients with world-class technologies and solutions within a data-driven framework designed to maximize ROI around their events. eshots' clients include many respected enterprise brands, including Chrysler, Ford, General Motors, Jaguar-Land Rover, Mazda, Mercedes-Benz, Mitsubishi, Nationwide, State Farm and Keurig. eshots helps its clients to capture millions of consumer leads from thousands of consumer events each year. The company received a net promoter score of 73 last year, placing it among some of the most respected brands in the world in terms of client satisfaction.