GrooveCar Direct Adds Long Island Realtors Federal Credit Union

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Growth continues as new partnership is announced for credit union online auto buying resource

GrooveCar Direct (, the leading auto buying resource for the nation’s credit union industry, just announced a partnership with Long Island Realtors Federal Credit Union, West Babylon, N.Y. (

The automobile industry is projected to sell over 17 million vehicles in 2015, largely due to a recuperating economy and stable job market. GrooveCar programs are positioned to help credit unions take advantage of this flourishing market. “Our program provides credit unions with the tools to grow from within, which is a goal every credit union aims for. After all, deepening the relationship with existing members is extremely profitable while building a more stable and solid membership base,” stated Robert O’Hara, Vice President of Strategic Alliances, GrooveCar.

“GrooveCar helped us implement a program to connect with our auto buying members in new and unique ways. We are able to foster that relationship throughout the entire auto buying process, providing vehicle information and loan options before they visit the dealership,” explained Luisa Harman, Chief Operating Officer of Long Island Realtors Federal Credit Union, adding “The customer service at GrooveCar was crucial to helping make this program an early success and we look forward to what else we will accomplish together as we push forward.”

Staying connected with members throughout the car buying process is critical to any auto loan program. According to a recent study by J.D. Power, the average new-vehicle buyer who uses the Internet during their shopping process will spend, on average, nearly 14 hours on the Internet shopping for a vehicle prior to purchase. Consumers are actively and passionately seeking out these valuable buying tools, resources and dealer inventory before they visit the dealership and finalize their purchase. Providing this data along with a new marketing approach through the GrooveCar program, credit unions are able to connect with their auto buying members in real-time before they reach the dealership.

“Our goal is to empower our members with the tools and information necessary to make an informed automobile purchase,” Harman explained, adding, “GrooveCar helped us solidify our presence with our members throughout the auto buying purchase, leading to an increase in loan closures.”

Long Island Realtors Credit Union was established in 1972 and is headquartered in West Babylon, N.Y. Long Island Realtors Credit Union has four satellite offices on Long Island serving over 1,700 members with assets in excess of $12.3 million.

About GrooveCar:
Founded in 1999, GrooveCar provides a comprehensive array of automobile and automotive services and products—shopping, buying, leasing, financing, ownership—for credit unions and credit union members, as well as access to motorcycles, recreational vehicles and boats. Additional information may be found at

About GrooveCar Direct:
GrooveCar Direct was created expressively to enable credit unions to develop a revenue generating stream and enhance their ability to secure auto loans. The custom program assists credit unions in realizing quality auto loans through direct and indirect avenues while strengthening member relationships and boosting financial stability. Additional information may be found at

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Karen Johnson
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