Science Meets Style in Vionic’s Fall/Winter 2015 Collection

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Brand Debuts Expanded Range of Good-For-You Heels, Booties, Flats and Active Styles Designed for the Modern Woman

With the concept of support always at the forefront, Vionic invites consumers to revel in footwear that looks as good as it feels. This season, Vionic’s podiatrist-designed footwear line introduces new fashionable silhouettes to its style selections including an expanded range of revolutionary “healthy heels.”

The fall/winter 2015 Vionic collection celebrates the woman who does it all with versatile shoes that serve all facets of her life. Designed with walking and movement in mind, Vionic’s trend-conscious styles blend seamlessly with breakthrough orthotic technology to take her from the conference room to the gym or a social outing without missing a beat. Rich toned leathers, soft suede neutrals and touches of animal print unify the entire collection, from athletic styles to supportive ballet flats to work-ready wedges.

Vionic’s Fall 2015 collection features the brand’s first-ever pump, the Mabrey. These healthy heels go beyond basic with quality leathers, reliable fit, superior arch support and advanced high heel comfort features. The innovative footbed of the new pump offers specially formulated contouring for maximum comfort and longer hours of wearability.

On the heels of their popular boot collection last fall, Vionic has expanded the collection of with both flat and heeled styles (offered in standard and wide widths). Standouts include the a chic Chelsea boot (Nadelle) with a mini stacked dress heel, a suede short boot (Cresent) with chain detail for edgy appeal, and three new heeled bootie silhouettes.

Vionic’s tried and tested Orthaheel Technology is built into each pair of shoes, offering stability and ensuring that the contours of the foot are supported around their neutral, natural position. This technology assists in relieving heel pain associated with plantar fasciitis and in reducing over pronation (a contributing factor to many biomechanical related injuries).

“The orthotic technology places a supportive surface under our feet. Since the industrial revolution we have made everyday surfaces hard and flat-- an environment preferable for the wheel, not the human body. Because of these changes in our environment, we humans have ‘lost our footprint’ over time. Since we are not walking on soft, natural surfaces anymore, nature has lost its ability to provide a contoured and supportive foot bed, and we need to compensate for that,” explains Vionic Medical Director Terry Mitchell.

The Vionic women’s footwear collection ranges in retail price from $59.95 to $159.95 and is available at VionicShoes.com, Nordstrom.com, Zappos.com, Footsmart.com and select retailers across North America including Dillard’s and Belk.
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Vionic footwear merges unparalleled biomechanical technology with versatile, modern design fit for every occasion. Developed by Phillip Vasyli, renowned Australian podiatrist and founder of Orthaheel Technology, Vionic shoes help restore natural foot function and relieve foot pain due to misalignment, promoting a more active lifestyle. Vionic’s footwear and orthotic inserts are also endorsed by noted integrative medicine expert, Dr. Andrew Weil. With premium materials, artful construction and streamlined silhouettes, Vionic’s men’s and women’s collections provide standout style with exceptional comfort and functionality.

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Amy Cunha
BIG PICTURE PR
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