Category Management Knowledge Group Announces New Partnership with DJ van den Burg

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New Category Management training solutions and opportunities are coming to Europe through this new partnership.

CMKG and DJ van den Burg are bringing Category Management certified training to Europe. This training will help Retailers and Manufacturers move to a more strategic, fact-based approach in their business.

Category Management Knowledge Group (CMKG) today announced it has entered into a partnership with DJ van den Burg to offer custom blended learning solutions in category management, data and analysis to organizations locally in Europe. CMKG is known in the Retail, CPG and FMCG industries for high quality, certified category management training with a blend of online, hands-on and live training.

“We are very excited to work with DJ and Consultrade,” said Sue Nicholls (President, CMKG). “Teaming up with DJ to provide custom training solutions to Retailers and Manufacturers in Europe is an exciting development for our company and will enable us to expand into new regions of the world in a local way. This partnership reflects our desire to collaborate with companies that share our vision of building capability and capacity to organizations to meet the needs of the changing industry and Shopper. We saw a perfect “fit” for both of our organizations in our joint vision to build the skills of individuals and make them remarkable. Both of our organizations focus on real world actionable learning, not just theory. We will collaborate together to determine the best training solutions based on the uniqueness of each customer.”

About Category Management Knowledge Group (CMKG)

Founded in 2002, CMKG is a category management training company that is known for its blended learning solutions, including online, case studies, webinars and live training. The company’s mission is to deliver a value-added, dynamic learning experience to every client and student that yields increased knowledge, skill, expertise and competitive advantage. In everything they do, their goal is to spread passion for category management and continuous learning. CMKG currently serves over 100 clients (primarily in North America) and was the first company in the world to have their training certified by the Category Management Association. They continue to play an active role in sharing their learnings with the industry through social media, blogs and free webinars.

About DJ and Consultrade

With 15+ years of experience in Retail, DJ has seen both sides of the business working for European manufacturers and retailers (Nike, Staples). It is during these years he realized that long term profit can only be secured by going back to the basics and staying true to your identity. To realize this the key ingredients are 1.) true partnership between a.) manufacturer and retailer b.) marketing and sales 2.) a balanced experienced and well managed team. Passionate about setting the standard and driving the necessary change in Retail he started his own consultancy, Consultrade, in 2014 to support manufacturers and retailers in becoming more professional and profitable.

Click here to register for a webinar where Sue Nicholls (Category Management Knowledge Group) will be facilitating a training session on "Category Management Overview" on September 15th for individuals in Europe.

To learn more about CMKG:

For more information please contact:

Sue Nicholls, President
Category Management Knowledge Group
Suite 210, 1829 Ranchlands Blvd NW
Calgary, AB CANADA T3G 2A7

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Sue Nicholls
+1 (587) 387-2124
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DJ van den Burg
+31 6 187 117 34
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Category Management Knowledge Group
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