Category Management Knowledge Group | Integer Academy Partnership Announcement

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CMKG announces new partnership with Integer Academy

Teaming up with Integer Academy to provide custom training solutions to Retailers and Manufacturers in Africa is an exciting development for our company.

Category Management Knowledge Group (CMKG) and Integer Academy are bringing Category Management certified training to Africa through a recently forged partnership. The training will help Retailers and Manufacturers move to a more strategic, fact-based approach in their business. CMKG is known in the Retail, CPG and FMCG industries for high quality, certified category management training with a blend of online, hands-on, and live training.

“We are very excited to work with Integer Academy,” said Sue Nicholls (President, CMKG). “Teaming up with Integer Academy to provide custom training solutions to Retailers and Manufacturers in Africa is an exciting development for our company and will enable us to expand into new regions of the world in a local way.”

This partnership reflects the desire of both companies to collaborate on a shared vision of building capability and capacity in organizations to meet the needs of the changing industry and Shopper.

“We saw a perfect ‘fit’ for both organizations in our like-minded approaches and visions to build the skills of individuals and make them truly remarkable. Both organizations' focus on real world actionable learning, not just theory. We are now able to collaborate to determine the best training solutions based on the uniqueness of each customer”, stated Gareth Hosking, Integer Academy Business Director.

As part of the Integer Academy CMKG partnership launch in Africa, a free webinar titled "Category Management Overview" will be hosted on September 17th, 2015. Seats are limited so browse to to register for the webinar.

About Category Management Knowledge Group
Founded in 2002, CMKG is a category management training company that is known for its blended learning solutions, including online, case studies, webinars, and live training. The company’s mission is to deliver a value-added, dynamic learning experience to every client and student that yields increased knowledge, skill, expertise and competitive advantage. In everything they do, their goal is to spread passion for category management and continuous learning. CMKG currently serves over 100 clients and was the first company in the world to have their training certified by the Category Management Association. They continue to play an active role in sharing their learnings with the industry through social media, blogs, and free webinars.

About The Integer Academy
Integer Academy is a global Promotional, Digital, Retail and Shopper Marketing training academy which focuses on building capability and understanding through specialised training to drive brand affinity, shopper conversion and profitable sales growth. The academy also offers tailored solutions for organisations needing to address specific needs and market challenges.

As part of the Integer Group, one of the largest Promotional, Retail and Shopper and Digital Marketing Agencies in the world, the Integer Academy is able to draw on the collective knowledge, experience and successes of more than 1,200 employees working across the USA, Africa, Asia, Australia, Europe, the Middle East, and North and South America.

To learn more about Integer Academy and its courses

For more information please contact:

Sue Nicholls, President
Category Management Knowledge Group

Gareth Hosking, Business Director
Integer Academy

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Sue Nicholls

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