INXPO Introduces Integration with Microsoft Dynamics Marketing

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Designed for easy and flexible campaign management, rich customer engagement, and deep insight for webinars and video content marketing programs

INXPO, the leading provider of enterprise digital video communication solutions, today announced a new integration with its webcasting solution, XPOCAST Prime, and Microsoft Dynamics Marketing. This is INXPO’s latest marketing automation provider integration; others include Oracle Eloqua and Marketo. This new integration offers Microsoft Dynamics customers information about webcast registrants and attendees for more effective marketing program management, performance, and analysis.

“Marketers choose Microsoft Dynamics Marketing to deliver an engaging digital marketing experience. Our customers create exceptional engagement with our video solutions,” said Malcolm Lotzof, CEO at INXPO. “Our shared goal is to unlock the most value for our joint customers with this integration.”

Taking into account the needs of today’s sophisticated digital marketer, this new integration was designed to support:

  •     More precise targeting, lead scoring, triggered actions and alerts, or personalization based upon webcast participation and behavior
  •     Deep tracking and reporting that results in more meaningful and actionable insights
  •     Easy template-based set and re-use model for creating webinar programs and mapping information between INXPO and Microsoft Dynamics Marketing

“The combination of INXPO’s video solutions and Microsoft Dynamics Marketing gives our customers the ability to deliver more engaging content marketing experiences while also driving sales performance with deep insights,” said Bob Stutz, corporate vice president of Microsoft Dynamics CRM. “Using webcast information available from INXPO, our joint customers can realize benefits as simple as a timely sales alert of a prospect’s specific product interest to a sophisticated and highly personalized customer experience powered by Microsoft Dynamics.”

More information is available about INXPO solutions for marketers at

INXPO's next-generation digital broadcasting platform empowers organizations to reach their stakeholders through highly engaging online experiences — on any device, at any time. Through our Webcasting, Business TV and Online Event products, INXPO's clients deliver secure, on-air messages that matter, with innovative social tools that transform passive experiences into interactive ones and make their impact measurable. INXPO is the standard for TV-quality live video presentations. Our solutions are trusted by many of the world's most esteemed enterprises, including Aon, Autodesk, Cisco, EMC, Gap, HIMSS, Microsoft, Procter & Gamble and UnitedHealthcare, to create memorable experiences.

To learn more about how INXPO can fit into your organization's communications strategy contact us at contactsales(at) or call us at (312) 962-3708.

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